Katlyn Peck, Ph.D., is a client delivery and advisory lead on Lux Research’s Predictive Anthropology team. In this role, she specializes in end-to-end project management, helping clients transform business questions into consumer-centric ones. From initial scoping to final delivery, she works closely with the Research team to uncover the deeper meanings of consumer language across a wide range of topics, ensuring insights are actionable, impactful, and aligned with the client’s strategic goals and expectations. Prior to joining Lux, Katlyn was an analyst at University Health Network in Toronto, where she helped conduct and manage large-scale research projects evaluating human physiology and behavior in virtual environments within the Challenging Environment Assessment Laboratory. She holds a Ph.D. in psychology from Toronto Metropolitan University.