Outgrowing Your Market: From Managing Innovation Risk to Capturing Long-Term Growth

Becoming a champion is hard. Staying a champion is even harder. Most incumbents grow at a rate below that of the industry segments they operate in. Once companies become established leaders, much of their effort shifts toward defending position rather than sustaining growth. 

And yet, every industry has exceptions. Across sectors, a small number of large incumbents consistently outperform their peers—companies such as Schneider Electric, Sika, Ecolab, ASML, and Tesla. What allows these companies to grow faster than their own markets? 

In this webinar, we explore how incumbents can use innovation as a deliberate engine for long-term growth, while simultaneously defending their established market positions. We discuss the strategy, planning, and portfolio approaches that enable innovation-driven growth—moving beyond incremental improvement toward sustained outperformance. This session builds on earlier discussions of innovation risk by focusing on long-term value capture.