Consumer and technology insights engineered to power human-centric innovation you can trust.

Our informed perspectives, created by Lux experts and fueled by primary research, cut through the hype around consumer beliefs and innovation feasibility.

We enable clients to seize opportunities in product development, discover new markets, and transform business models to disrupt and avoid disruption.

Incontrate alcuni dei nostri oltre 300 clienti globali

The most successful organizations in the world trust our Lux Take on technologies, markets, and consumers.

Lux Insights

Lux produces 100% pure proprietary research crafted by industry experts, scientists, engineers, and anthropologists. We progressively use AI and analytics, but rest assured, the research we create is done by real people using rigorous formalized research development processes and proven methodologies.

Insights that Fuel Human-Centric Innovation

Lux Research helps you every step of the way on your innovation journey

Inspire

Spark the right idea.

Lux helps you find the strong signals in the noise around new innovations and consumer trends to accelerate ideation.

Illuminate

Enlighten your strategy.

Lux gives you the process and decision frameworks you need to build the story and trusted, objective data points required to bolster your narrative.

Ignite

Activate your vision.

Lux gives you the necessary policy, regulatory, and sustainability insights to reduce risk and the technology insights to avoid commercialization pitfalls.

Innovation Leader Profile

FEATURING

Phil Clark, Chief Technology Officer, Nouryon

Riproduzione video
The Value of Lux

Lux CEO, Marisa Kopec, sits down with Phil Clark to discuss everything from biosurfactants and machine learning to tools to manage and communicate change across large global teams.

Their conversation is sure to inspire existing and aspiring leaders in the evolving field of innovation leadership.

How Lux Helps

Lux Research is precisely engineered for leaders of innovation, R&D, insights, marketing, and corporate development functions.

Drive Human-Centric Innovation

Lux Research helps you understand what consumers care about and predict their future needs and preferences to create products they will adopt and purchase.

Bolster Commercial Resilience
Lux Research helps you predict where the energy industry is going to ensure you make the right decisions on how to invest in the technologies that will be commercially viable now and in the future.
De-Fossilize Operations
Lux Research helps ensure you are agile with meeting growing product demand while you de-fossilize your value chain.
Navigate Disruption

Lux Research helps you
discover and address gaps in your supply chain by placing the right bets on innovation.

Transition and Transform

Lux Research helps you balance an incremental transition with transformative change.

Uncover New Markets
Lux Research helps you accelerate growth by extending current products to new customers and successfully re-tool your manufacturing expertise to align with emerging customer needs.
Avoid Innovation Hype
Lux Research helps you challenge the hype around technology readiness and consumer understanding and expectations to confidently isolate real innovation opportunities.
Lux keeps us grounded from the hype and fads and tells us what is real with technology and where the consumer is actually going.
- Chief Technology Officer
Lux is honest, always fair, and transparent. We trust the "Lux Take" on consumers, markets and technologies.
- Chief Innovation Officer
Lux keeps us honest and takes out the bias. The Lux predictive anthropology approach is one third cheaper than our previous market research methods and we are faster and get more and better output.
- Head of Insights

Come serviamo i nostri clienti

Forniamo una ricerca guidata dall'uomo e alimentata dalla scienza e abilitata dall'intelligenza artificiale e dalla tecnologia digitale.

Esperti scientifici

Team di laureati di livello avanzato con background STEM

Reti di settore

Interviste approfondite con startup ed esperti del settore

Strumenti proprietari

IA altamente specializzata combinata con l'interpretazione umana

Accesso immediato a migliaia di approfondimenti sulle tecnologie emergenti, profili aziendali, panorami tecnologici, tendenze di consumo e altro ancora.

Discussioni virtuali illimitate con il nostro team di analisti di livello mondiale per rispondere alle vostre domande più specifiche

Supporto personalizzato e strutturato per la leadership esecutiva, mirato a fornire chiarezza e convinzione, oltre alla connessione con i colleghi.

Collaborare con il team Lux Expertise per ricerche strategiche approfondite, dalla valutazione del mercato alla ricerca e selezione di partner, fino a studi etnografici personalizzati.

il nostro know-how unico

Ciò che rende Lux speciale è la nostra capacità di collegare le intuizioni tra settori, domini scientifici e culture diverse per offrirvi una prospettiva interdisciplinare e intersettoriale completa.

Ricerca mission-critical a portata di mano

Superate le sfide aziendali di oggi e guidate la vostra organizzazione verso un domani migliore con uno scopo, una chiarezza, una strategia e un'esperienza che fa muovere gli aghi.

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