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2025 was supposed to be a major year for recycling: Global brands had set major recycling goals, and many advanced recycling projects were to be fully operational. Instead, companies are abandoning their goals, recognizing that achieving circularity is far more difficult than they expected and advanced recycling has been dogged by failures, shutdowns, and scandals. Where do companies go from here?  

This webinar explores Lux’s data on advanced recycling scale-up, discusses changes in policy and consumer perception, and charts a path to future success for the advanced recycling sector.