The Top 5 Consumer Trends to Watch in 2024

In today’s fast-paced market, companies are under constant pressure to innovate and launch successful products. But how can you distinguish between passing fads and lasting shifts in consumer behavior?

Our e-book dives into the critical tensions between sustainability and rising costs, the potential of AI, and the risks of disruption. Discover how consumer insights leaders and corporate innovators can confidently navigate these challenges, ensuring your strategies stay timely and resilient throughout the year.