Consumer and technology insights engineered to power human-centric innovation you can trust.

Our informed perspectives, created by Lux experts and fueled by primary research, cut through the hype around consumer beliefs and innovation feasibility.

We enable clients to seize opportunities in product development, discover new markets, and transform business models to disrupt and avoid disruption.

300개 이상의 글로벌 고객을 만나보세요

The most successful organizations in the world trust our Lux Take on technologies, markets, and consumers.

Lux Insights

Lux produces 100% pure proprietary research crafted by industry experts, scientists, engineers, and anthropologists. We progressively use AI and analytics, but rest assured, the research we create is done by real people using rigorous formalized research development processes and proven methodologies.

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Insights that Fuel Human-Centric Innovation

Lux Research helps you every step of the way on your innovation journey

Inspire

Spark the right idea.

Lux helps you find the strong signals in the noise around new innovations and consumer trends to accelerate ideation.

Illuminate

Enlighten your strategy.

Lux gives you the process and decision frameworks you need to build the story and trusted, objective data points required to bolster your narrative.

Ignite

Activate your vision.

Lux gives you the necessary policy, regulatory, and sustainability insights to reduce risk and the technology insights to avoid commercialization pitfalls.

Innovation Leader Profile

FEATURING

Phil Clark, Chief Technology Officer, Nouryon

비디오 재생
The Value of Lux

Lux CEO, Marisa Kopec, sits down with Phil Clark to discuss everything from biosurfactants and machine learning to tools to manage and communicate change across large global teams.

Their conversation is sure to inspire existing and aspiring leaders in the evolving field of innovation leadership.

How Lux Helps

Lux Research is precisely engineered for leaders of innovation, R&D, insights, marketing, and corporate development functions.

Drive Human-Centric Innovation

Lux Research helps you understand what consumers care about and predict their future needs and preferences to create products they will adopt and purchase.

Bolster Commercial Resilience
Lux Research helps you predict where the energy industry is going to ensure you make the right decisions on how to invest in the technologies that will be commercially viable now and in the future.
De-Fossilize Operations
Lux Research helps ensure you are agile with meeting growing product demand while you de-fossilize your value chain.
Navigate Disruption

Lux Research helps you
discover and address gaps in your supply chain by placing the right bets on innovation.

Transition and Transform

Lux Research helps you balance an incremental transition with transformative change.

Uncover New Markets
Lux Research helps you accelerate growth by extending current products to new customers and successfully re-tool your manufacturing expertise to align with emerging customer needs.
Avoid Innovation Hype
Lux Research helps you challenge the hype around technology readiness and consumer understanding and expectations to confidently isolate real innovation opportunities.
Lux keeps us grounded from the hype and fads and tells us what is real with technology and where the consumer is actually going.
- Chief Technology Officer
Lux is honest, always fair, and transparent. We trust the "Lux Take" on consumers, markets and technologies.
- Chief Innovation Officer
Lux keeps us honest and takes out the bias. The Lux predictive anthropology approach is one third cheaper than our previous market research methods and we are faster and get more and better output.
- Head of Insights

고객에게 서비스를 제공하는 방법

AI와 디지털 기술을 기반으로 한 인간 주도의 과학적 연구를 제공합니다.

과학 전문가

STEM 배경을 가진 고급 학위 소지자로 구성된 팀

업계 네트워크

스타트업 및 업계 전문가와의 심층 인터뷰

독점 도구

인간의 통역과 결합된 고도로 전문화된 AI

새로운 기술, 회사 프로필, 기술 환경, 소비자 인사이트 트렌드 등에 대한 수천 개의 인사이트에 즉시 액세스하세요.

세계적인 수준의 애널리스트 전문가 팀과 무제한 가상 문의 토론을 통해 정확한 질문에 대한 답을 얻을 수 있습니다.

명확성과 확신을 제공하고 동료와의 연결에 중점을 둔 개별적이고 체계적인 경영진 리더십 지원

Lux 전문성 팀과 협력하여 시장 평가부터 파트너 검색 및 선정, 맞춤형 민족지 연구까지 모든 것에 대한 심층적인 전략 연구를 진행하세요.

우리만의 노하우

Lux를 특별하게 만드는 것은 산업, 과학 영역, 문화 전반에 걸친 인사이트를 연결하여 완벽한 학제 간, 산업 간 관점을 제공할 수 있는 능력입니다.

예정된 포럼

손끝에서 이루어지는 미션 크리티컬 연구

목적의식, 명확성, 전략, 바늘구멍 같은 전문성을 바탕으로 오늘날의 비즈니스 과제를 극복하고 조직을 더 나은 미래로 이끌 수 있습니다.

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