Lux for Predictive Anthropology
powered by MotivAI
Democratizing Force in Market Research
Lux’s predictive anthropology platform is an AI-powered implementation that promises to provide deep cultural insights in mere seconds. It harnesses the power of AI to analyze vast libraries of Ethnographic Factors and an expansive Insight Database. It goes a step further by integrating online resources to generate insights that are rich, nuanced, and immediately actionable.
Client Priorities
We are precision focused on solving for your most critical innovation initiatives.
Target Consumer Identification
Segment and profile consumers based on their implicit meanings, motivations, and behaviors toward your category and products.
Aligning Products with Consumer Perspectives
Decode the hidden meanings and expectations that consumers have for your product’s benefits and features and how to communicate them effectively.
Assessing Product Relevance
Evaluate your product’s fit and potential in different cultures and subcultures and how to adapt your product strategy accordingly.
Emerging Consumer Trends
Identify and quantify the most relevant and impactful trends for your category and products and how to translate them into actionable insights and opportunities for innovation.Future-Proofing Product Strategy
Explore and size future scenarios and implications for your category and products to help future-proof your product strategy.Meet some of our 300+ Global Clients
How We Help Clients
Lux is uniquely positioned to provide business decision makers with deep market insights. We make complex anthropological and market research insights accessible and actionable for businesses of all sizes, facilitated by predictive anthropology and AI technology.
We use a research methodology that combines traditional anthropological analysis with predictive analytics, focusing on understanding and forecasting consumer behavior and market trends through cultural codes and meanings. This unique approach that combines AI with human expert insights empowers clients to make informed, culturally nuanced decisions.
Client Outcomes
We equip businesses with the foresight to navigate cultural shifts and the agility to adapt to the evolving market landscape.
We interpret your business questions, sift through our extensive cultural data, and translate complex patterns into digestible, structured, and easy-to-read insights enabling immediate understanding of the cultural context surrounding your business inquiry.
We enable strategic decisions that are both data-driven and human-centered to help businesses innovate, grow, or simply understand their consumer better.
We empower insight and innovation professionals with a level of cultural understanding by providing access to complex, ethnographic data in a simplified, user-friendly format.
Featured Resources
Access the Lux Predictive Anthropology Platform
Cultural Depth
The AI identifies key drivers, opportunities, or barriers, delving into the symbolism that resonates with consumers on a cultural level.
Business Relevance
Each insight comes with a clear explanation of its importance to your business, supported by GDPR-compliant consumer quotes that represent the voice of the consumer authentically.
Instant Inquiry
Users can pose almost any question to the platform, which then utilizes advanced AI algorithms to provide answers and insights rapidly.
Trend Analysis
The platform assesses whether a trend is nascent or mainstream, allowing businesses to time their market entry or product launch with precision.
Demographic Precision
With a click of a button, companies can understand the demographics of their audience with a reported ~4% margin of error, enabling targeted strategies.
Hear From Our Clients
When we evaluate our innovation team, those who use Lux insights on a regular basis demonstrate higher performance and better results than those who did not.
Access to the Lux platform and its analyst has made me much smarter and has helped increase my influence and value to the company.
Trendy topics; data-driven, tailored focus on request; convincing experts; and absolutely adequate client engagement – TOP!
I presented your idea about sustainability and innovation at the Summit and of all the slides in my deck, everybody noticed the slide you sent me. They all sat up and started taking pictures.
This is wonderful. If Lux wants to invite me to join your Board, I would be delighted to.
Even this first, short call….I found valuable. I was excited when I first heard about this service. After this first call, I’m even more excited.
Client Story
Skin Care and Sustainability
Challenge
Solution & Value
CPG Food
Challenge
Solution & Value
Lux for Predictive Anthropology’s research revealed a significant consumer insight: an emerging link between yogurt and permissible indulgence. Consumers were increasingly willing to invest more in a yogurt experience resembling an upscale, dessertlike treat.
In response, a strategic decision was made to launch a yogurt product uniquely packaged in glass containers, symbolizing a premium indulgence. This innovative approach led to exceptional results. In the 2019 Nielsen Report, the product was acclaimed as a “Breakthrough Innovation,” and it achieved an impressive milestone, exceeding USD 100 million in sales in its inaugural year. This success story exemplifies how recognizing and addressing shifting consumer perceptions can drive remarkable growth in the yogurt industry.
Home Care
Challenge
Solution & Value
Fashion Retail
Challenge
Solution & Value
Lux Research played a crucial role in this venture, identifying a key trend in contemporary men’s fashion, where style is increasingly seen as a symbol of emotional intelligence. This meant moving away from overly masculine designs to embracing new colors and styles that reflect the modern, empathetic man. Based on these insights, Lux Research guided the development of the brand, from its naming and product design to brand positioning and launch strategy.
The launch of this new fashion line was exceptionally successful, rapidly becoming the fastest-growing launch in the company’s history. In 2020, the expansion into personal care products further propelled the brand, driving its revenue past USD 1 billion. This success highlighted the significance of aligning brand development with current cultural shifts and consumer expectations in the fashion industry.
Confectionery and Gaming
Challenge
Solution & Value
Lux Research conducted a comprehensive analysis across key global markets to uncover unique insights about the use of gum. A surprising discovery was the significant role of gum in the gaming community. Gamers were using gum to enhance concentration and improve performance during gaming sessions.
Leveraging this insight, the company initiated a strategic partnership with a major player in the gaming industry, aligning gum with gaming culture. This collaboration introduced gum as an essential tool for gamers, focusing on its benefits in enhancing concentration and performance. The partnership was a resounding success, leading to an immediate surge in sales by triple digits. This strategy not only revitalized the gum category but also established it as a crucial element in the gaming community, illustrating the power of targeted market research and innovative cross-industry partnerships.
Confectionery
Challenge
Solution & Value
Lux Research identified that in the realm of chocolate, “well-being” increasingly resonated with sustainability and ethical production, eliminating animal ingredients. This insight was still emerging among mainstream consumers but presented a significant opportunity for brand differentiation.
In response, the company collaborated with Perfect Day, a leader in sustainable food technology, to launch a new chocolate product, CO2COA. This chocolate was not only sustainably produced but also aligned with the growing demand for plant-based and environmentally friendly products. The launch of CO2COA had an immediate and positive impact on the company’s brand equity, demonstrating that tapping into pre-mainstream but growing consumer values like sustainability can significantly enhance brand perception and market position.
Grocery Retail
Challenge
Solution & Value
Top Questions your industry peers are asking
You can type a question to Lux’s predictive anthropology platform, MotivAI, and it provides answers and insights in seconds. If you need more details, you can schedule a 50-minute call with a PhD who will open your search, and discuss the insights uncovered.
Lux experts are having such conversations with clients every day to help them understand various aspects of emerging consumer trends and behavior. Key questions business decision-makers are asking about include:
What are the unexpected cultural forces that will change the expectations of consumers? When will they impact me?
Are there emerging trends that will make my product or service relevant to more people?
What are the steps consumers go through when they use my product? What can I do better?
What are the most dominant jobs-to-be-done for my product, service, or category?
Are you working on similar questions? We can help.
Navigating Culture: The Power of Anthropology in Foresight and Innovation
our unique know-how
What makes Lux special is our ability to link insights across industries, scientific domains, and cultures to give you a complete interdisciplinary and cross-industry perspective.
