On-Demand Webinar
How to Unpack Opportunities in Spaces That Were Previously Misunderstood or Under-Valued
By:
EVP & Group Director, Anthropology
Watch this webinar now or at a later time by registering above!
Most organizations consider new opportunities only to then abandon them because they are assumed to be too small or too niche.
In this webinar, we will outline how anthropology can help us build a cadence for actioning on new ideas without compromising on the ability to make a large impact across the organization.
Please Note:
- A copy of the presentation slides and the webinar recording will be sent to all registrants after the webinar.
- If you have any questions, please email webinars@luxresearchinc.com.
Thank you!
On-Demand Webinar
How to Unpack Opportunities in Spaces That Were Previously Misunderstood or Under-Valued
By:
EVP & Group Director, Anthropology
Presenter: Ujwal Arkalgud, EVP and Group Director at Lux Research
Ujwal is an award-winning cultural anthropologist and a pioneer in digital ethnography and the study of implicit and symbolic meaning using the internet. In 2015, he co-founded MotivBase, which is the world’s first predictive anthropology research technology that enables the study of meaning and consumer beliefs with big data. He speaks passionately and keynotes on the value of anthropology to corporate innovation across major conferences around the globe and has written two books on the topic. His most recent book, Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business, was published in 2020.
Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.