Webinar Atas Permintaan
Membuat Kelestarian Tidak Dapat Dinafikan: Membuka Kunci Formula Keputusasaan
Oleh:
EVP & Pengarah Kumpulan, Antropologi
Tonton webinar ini sekarang atau kemudian dengan mendaftar di atas!
Consumers today have an increasing desire for sustainable products, yet green attributes alone aren’t enough to drive adoption and willingness to pay a premium. Discover key insights from new Lux Research on the missing triggers that shape consumer desire for sustainable alternatives.
In this session, we discuss:
- The common sustainability triggers used in marketing and why they fall short
- The “missing concerns” that make sustainability personally relevant for consumers
- Emerging differentiators beyond sustainability that influence choice
- A framework to identify the right mix of triggers for your context
- How to bring future promise and other “missing concerns” to life through products and messaging
- Tactics to drive adoption and overcome price sensitivity
In this presentation, we unlock a new desirability formula and make sustainability irresistible for your consumers. We provide attendees with a blueprint for marketing, innovation, and growth strategies that appeal to eco-aware consumers and justify a price premium.
Sila Ambil Perhatian:
- Salinan slaid pembentangan dan rakaman webinar akan dihantar kepada semua pendaftar selepas webinar.
- Jika anda mempunyai sebarang pertanyaan, sila e-mel webinars@luxresearchinc.com.
Terima kasih!
Webinar Atas Permintaan
Membuat Kelestarian Tidak Dapat Dinafikan: Membuka Kunci Formula Keputusasaan
Oleh:
EVP & Pengarah Kumpulan, Antropologi
Consumers today have an increasing desire for sustainable products, yet green attributes alone aren’t enough to drive adoption and willingness to pay a premium. Discover key insights from new Lux Research on the missing triggers that shape consumer desire for sustainable alternatives.
In this session, we discuss:
- The common sustainability triggers used in marketing and why they fall short
- The “missing concerns” that make sustainability personally relevant for consumers
- Emerging differentiators beyond sustainability that influence choice
- A framework to identify the right mix of triggers for your context
- How to bring future promise and other “missing concerns” to life through products and messaging
- Tactics to drive adoption and overcome price sensitivity
In this presentation, we unlock a new desirability formula and make sustainability irresistible for your consumers. We provide attendees with a blueprint for marketing, innovation, and growth strategies that appeal to eco-aware consumers and justify a price premium.