eBook

Finding the Sweet Spot of Packaging Innovation​

By:

Director of Anthropology

Senior Research Associate

A successful, sustainable packaging strategy needs to address three variables of innovation: regulations, technology, and consumers. It is often easier for companies to consider emerging regulations and technology developments, with the third variable of consumer sentiment missing from the equation. However, not taking a human-informed approach to innovation will slow companies in setting their sustainability agendas in motion and, ultimately, achieving their targets.

In this eBook, we delve into the consumer piece of the sustainable packaging equation regarding antiplastic sentiment, greenwashing, and safety and uncover interconnections and gaps between policy, tech development, and consumers to inform packaging strategies. 

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Finding the Sweet Spot of Packaging Innovation​

By:

Director of Anthropology

Senior Research Associate

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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