Lux for Innovation Leaders: CPG
Lux Research’s extensive research domains in agriculture, ingredients, and materials sciences provide innovation leaders in the consumer products industries new ideas for products and potential opportunities for new markets they have never considered before. In addition, our substantial technology expertise enables innovation leaders to find new ways to develop products and bring them to market digitally.
Client Priorities
We are precision focused on solving for your most critical innovation initiatives.
Extending Assets to New Markets
Learn how to use existing assets and capabilities to advance novel tech to augment innovation, differentiate your services, and satisfy consumer, process, and sustainability needs.
Alternative Materials and Inputs
Select partners with platforms that decrease innovation timelines while keeping aware of the state of scale-up, formulation challenges, and performance needs.
Connecting Systems to Capture Future Value
Inject systems-thinking into your plans to connect products, ingredients, claims, and traceability to value from personalized nutrition to packaging and agriculture. Find the tools that connect cost, performance, and users to make a lasting impact.
Opportunities in Loss and Waste
Understand how other companies are handling loss and waste and figure out how to create traceability and monitoring strategies, technologies that recycle, reclaim, or circularize waste, and ways to improve performance of product streams.
Sustainable Processes and Portfolios
Leverage insights to design sustainable processes and offerings from regenerative agriculture and the circular economy to manufacturing 4.0. Cut through the hype to credibly move the needle on decarbonization, environmental impact, and product stewardship.
Policy and Regulations
Get pragmatic advice on how to guide innovation strategies based on regional policy changes and regulatory uncertainties.
Meet some of our 300+ Global Clients
How We Help Clients
Lux is uniquely positioned to provide Consumer Products industry leaders answers to their questions about sustainability and business: What emerging technologies are poised to make a leap forward? Which innovators are worth investing in? What changes do we need to make to our product roadmap to successfully go to market or comply with upcoming policies?
Lux leverages AI to turn weak signals in innovation and consumer behavior into insights, and Lux experts combine primary research and AI-enriched data extraction with unique proprietary models to assess technologies and innovators. This robust combination results in our singular voice of realism in the market that our clients trust.
Client Outcomes
We fuel innovation leaders’ tech scouting and improve the performance of their innovation discovery process.
We help clients meet net-zero and sustainability goals desired by innovative business leaders.
We identify new business models, product opportunities, and potential partners for growth.
We help mitigate the risks of going out of business from changes in the technology or policy landscape, as well as from competitors getting ahead.
Featured Resources
Access the Lux Insights Platform
Keep up with innovation trends and early-stage technologies
- AI-enabled expert generated insights
- Innovator Assessments with scorecards
- Company indices
- Industry trend analysis
Understand novel technologies in detail with AI-enabled primary research
- Market opportunities
- Consumer insights
- Policy and Frameworks
- Technology deep dives
Interpret business impacts with trusted and actionable insights via the “Lux Take”
- Innovation Strategy
- Go-to-Market Strategy
- Partnership and Acquisition Target Identification
- Decision Frameworks
Hear From Our Clients
When we evaluate our innovation team, those who use Lux insights on a regular basis demonstrate higher performance and better results than those who did not.
Access to the Lux platform and its analyst has made me much smarter and has helped increase my influence and value to the company.
Trendy topics; data-driven, tailored focus on request; convincing experts; and absolutely adequate client engagement – TOP!
I presented your idea about sustainability and innovation at the Summit and of all the slides in my deck, everybody noticed the slide you sent me. They all sat up and started taking pictures.
This is wonderful. If Lux wants to invite me to join your Board, I would be delighted to.
Even this first, short call….I found valuable. I was excited when I first heard about this service. After this first call, I’m even more excited.
Client Story
Rapid introduction to technology landscape and opportunity evaluation
Challenge
Solution & Value
Lux used the client’s access to the CPG service to rapidly bring the innovation team up to speed on technologies capable of impacting the emerging opportunity in food as medicine. Building on this work, Lux identified and evaluated five future forward technology areas for development stage, industry backing, and ease of market entry. The detailed evaluation led to the identification of a critical technology intersection for opportunities in food as medicine. Lux built a bespoke scoring rubric to identify the six leading companies at this intersection point that could expand client capabilities best among more than 140.
Top Questions your industry peers are asking
Inquiry is a 50-minute virtual conversation between a licensed client member and a Lux expert. During this two-way consultative exchange, the Lux expert shares insights and acts as an advisor for the member’s strategic thinking or decision-making process.
Lux experts are having such conversations with clients every day to help them understand various aspects of technology innovation. Key questions innovation leaders in the CPG industry are asking about include:
What is the current state of producing ingredients through molecular farming?
How do companies leverage AI platforms for reformulation?
What technologies provide scalable sustainability advantages for CPG?
How is continuous glucose monitoring (CGM) integrated to personalized nutrition solutions?
Are you working on similar questions? We can help.
The Lux Sustainability Impact Model for CPG Innovation
our unique know-how
What makes Lux special is our ability to link insights across industries, scientific domains, and cultures to give you a complete interdisciplinary and cross-industry perspective.
