Aligning R&D with What Consumers Will Care About Tomorrow

The future doesn’t arrive with fanfare. It whispers. The innovators that win are those who catch these early signals of cultural change before they become trends. 

In this webinar, you’ll learn how to spot those signals hidden in conversations, subtle shifts in values, and emerging questions. We’ll show how anthropology adds context, revealing the deeper motivations that fuel lasting change, and why timing is everything when transforming sparks into breakthrough innovations. 

For R&D and insights leaders, this approach uncovers unmet needs, guides smarter product development, and reduces risk by aligning innovation with real cultural momentum. We’ll also highlight the role of foresight in building resilient pipelines, so you’re not reacting to the future, but shaping it. 

Join us to see how Lux’s Consumer Insights empowers you to anticipate shifts, seize opportunities ahead of competitors, and unlock growth — not by moving faster, but by seeing further.