Whitepaper

The ROI of AI: Three Approaches to Demonstrate the Value of AI

Senior Director and Principal Analyst

Is your AI investment really paying off?

Most organizations struggle to prove the ROI of artificial intelligence — not because AI doesn’t deliver, but because they’re measuring the wrong things. In this research brief, Principal Analyst Anthony Schiavo unpacks how businesses can shift from vague metrics to value-driven results.

You’ll discover:

Why automation is the best starting point for measurable ROI
How to avoid the trap of new KPIs that don’t stick
What metrics actually matter in real-world deployments

Whether you’re scaling pilots, defending budgets, or planning your next AI deployment, this brief provides a clear-eyed framework for demonstrating business value today and long-term.

Your download will start soon.

The ROI of AI: Three Approaches to Demonstrate the Value of AI

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.