The Unseen Forces Behind Consumer Trends

Consumer trends don’t emerge at random — they gain momentum when they challenge norms, expose societal tensions, or reflect shifting values. The most important trends often take hold precisely because they are polarizing, sensitive, or tied to deeply held but often unspoken beliefs. Yet, these are also the trends for which consumers have the hardest time articulating their underlying motivations. Whether due to self-censorship, social stigma, or unconscious biases, people may struggle to express what’s really driving their behavior — even to themselves — making these trends especially difficult to decode. 

That’s why Lux’s syndicated Consumer Insights offerings focus on important trends where implicit beliefs aren’t immediately obvious but are essential to understanding consumer behavior. By carefully selecting and analyzing these complex topics, we reveal the deeper drivers shaping consumer choices, helping businesses anticipate change and act with confidence. 

Attendees will gain insights into: 

• How implicit beliefs shape the consumer trends that matter most 

• Why the most important trends are often driven by motivations consumers struggle to articulate 

• How Lux’s syndicated consumer insights research uncovers and analyzes deeper influences, featuring case studies on affordability and taboo pleasures from recent projects 

• Real-world examples of businesses leveraging deep consumer insights for strategic advantage