Case Study
Ferrara and MotivBase: Case Study Presented at Quirks Virtual Event
By:
EVP & Group Director, Anthropology
Presenters: Ujwal Arkalgud, EVP & Group Director at Lux Research, and Maia Chang, Manager, Consumer Insights at Ferrara
What do you do when a cultural event has no historical context or data to guide you in predicting consumer interests and behavior?
In this case study co-presented by Ferrara and MotivBase, Maia and Ujwal discuss how they were able to leverage MotivBase Trends to decode the shifts in what Halloween means to consumers in a pandemic hit 2020, so Ferrara could make the right bets at the right time.
Please Note:
- A copy of the presentation slides and the webinar recording will be sent to all registrants after the webinar.
- If you have any questions, please email webinars@luxresearchinc.com.
Thank you!
Case Study
Ferrara and MotivBase: Case Study Presented at Quirks Virtual Event
By:
EVP & Group Director, Anthropology
Watch the Case Study
Presenter: Ujwal Arkalgud, EVP & Group Director at Lux Research
Ujwal is an award-winning cultural anthropologist and a pioneer in digital ethnography and the study of implicit and symbolic meaning using the internet. In 2015, he co-founded MotivBase, which is the world’s first predictive anthropology research technology that enables the study of meaning and consumer beliefs with big data. He speaks passionately and keynotes on the value of anthropology to corporate innovation across major conferences around the globe and has written two books on the topic. His most recent book, Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business, was published in 2020.
Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.
