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Over the next two decades, industries will undergo significant transformation as the world electrifies, decarbonizes, and reorients supply chains toward local and waste inputs. In this new era, renewable carbon feedstocks like biomass, captured CO₂, and recycled plastics stand to become critical carbon sources. Yet the shift away from fossil-based carbon has been slow to date. Many companies hesitate, wary that scaling renewable routes too soon could leave them uncompetitive, especially without clear policy support or markets developed for more novel products. On the other hand, waiting too long risks missing near-term opportunities and ceding ground to competitors that move decisively. The central question is no longer if companies should invest in defossilized carbon pathways, but when and how.  

This webinar provides a strategic framework for navigating these choices, helping companies balance risk and opportunity while positioning themselves for leadership in a defossilized future.