Navigating Culture: The Power of Anthropology in Foresight and Innovation
By:
Senior Director of Research
VP, Client Experience
EVP & Group Director, Anthropology
Welcome to our eBook series, āNavigating Culture: The Power of Anthropology in Foresight and Innovation.ā This series delves into the role of anthropology as a key tool for businesses in understanding and navigating the complexities of foresight and innovation. By understanding culture, companies can decipher the ever-changing dynamics of human behavior, uncover emerging trends, and create truly human-centric solutions that resonate with their diverse audiences.
In this eBook, āWhat is Culture?,ā we unveil the true essence of culture as a dynamic and ever-evolving set of shared meanings, beliefs, and practices within a group of people. By understanding this foundational concept, we set the stage for a deeper understanding of cultureās influence on consumer behavior and its significance in driving innovation.
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Navigating Culture: The Power of Anthropology in Foresight and Innovation
By:
Senior Director of Research
VP, Client Experience
EVP & Group Director, Anthropology