eBook

Navigating Culture: The Power of Anthropology in Foresight and Innovation

By:

Senior Director of Research

VP, Client Experience

EVP & Group Director, Anthropology

Welcome to our eBook series, “Navigating Culture: The Power of Anthropology in Foresight and Innovation.” This series delves into the role of anthropology as a key tool for businesses in understanding and navigating the complexities of foresight and innovation. By understanding culture, companies can decipher the ever-changing dynamics of human behavior, uncover emerging trends, and create truly human-centric solutions that resonate with their diverse audiences.

In this eBook, “What is Culture?,” we unveil the true essence of culture as a dynamic and ever-evolving set of shared meanings, beliefs, and practices within a group of people. By understanding this foundational concept, we set the stage for a deeper understanding of culture’s influence on consumer behavior and its significance in driving innovation.

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Navigating Culture: The Power of Anthropology in Foresight and Innovation

By:

Senior Director of Research

VP, Client Experience

EVP & Group Director, Anthropology

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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