On-Demand Webinar

The Commercial Future of Water: Microplastics, PFAS & Consumer Trust

By:

Senior Research Analyst at BlueTech Research

Assistant Professor at the University of St. Thomas

Senior Director of Research

Webinar originally recorded on 10/07/2025

Watch this webinar now or at a later time by registering above!

This webinar is copresented by Lux Research and BlueTech Research, bringing together consumer insights and water innovation expertise in a dynamic, cobranded discussion. 

Public trust is the ultimate currency in the water economy — and right now, it’s under strain. Growing awareness of microplastics, PFAS, and other emerging contaminants is reshaping how communities value their water, influencing billions of dollars in municipal investment decisions, and accelerating consumer demand for advanced filtration, bottled, and premium “designer” water solutions. 

Lux Research is hosting this session in collaboration with BlueTech Research. In this webinar, we unpack the data, the market forces, and the innovation landscape driving the future of water quality — and explore where the next wave of commercial opportunity will emerge. 

Please Note:

  • A copy of the presentation slides and the webinar recording will be sent to all registrants after the webinar.

Thank you!

On-Demand Webinar

The Commercial Future of Water: Microplastics, PFAS & Consumer Trust

By:

Senior Research Analyst at BlueTech Research

Assistant Professor at the University of St. Thomas

Senior Director of Research

Watch the On-Demand Webinar

This webinar is copresented by Lux Research and BlueTech Research, bringing together consumer insights and water innovation expertise in a dynamic, cobranded discussion. 

Public trust is the ultimate currency in the water economy — and right now, it’s under strain. Growing awareness of microplastics, PFAS, and other emerging contaminants is reshaping how communities value their water, influencing billions of dollars in municipal investment decisions, and accelerating consumer demand for advanced filtration, bottled, and premium “designer” water solutions. 

Lux Research is hosting this session in collaboration with BlueTech Research. In this webinar, we unpack the data, the market forces, and the innovation landscape driving the future of water quality — and explore where the next wave of commercial opportunity will emerge. 

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