On-Demand Webinar
Unlocking Functional Performance through Materials Innovation
By:
Principal Analyst and Research Director
Associate Research Director
Watch this webinar now or at a later time by registering above!
Breakthrough materials often promise transformational capabilities, but they are often developed without a clear view of the consumers they are intended to serve. Meanwhile, consumer expectations around functionality continue to evolve, placing new demands on product performance. To close this gap, companies must align materials innovation with emerging consumer needs — anticipating where current materials fall short and identifying which technologies can deliver meaningful differentiation. This demands a clear grasp of both technical feasibility and consumer readiness — what they will adopt and when.
This webinar combines Lux’s consumers insights and technology expertise to spotlight high-potential materials innovations that respond directly to evolving consumer needs.
Please Note:
- A copy of the presentation slides and the webinar recording will be sent to all registrants after the webinar.
- If you have any questions, please email webinars@luxresearchinc.com.
Thank you!
On-Demand Webinar
Unlocking Functional Performance through Materials Innovation
By:
Principal Analyst and Research Director
Associate Research Director
Watch the On-Demand Webinar
Breakthrough materials often promise transformational capabilities, but they are often developed without a clear view of the consumers they are intended to serve. Meanwhile, consumer expectations around functionality continue to evolve, placing new demands on product performance. To close this gap, companies must align materials innovation with emerging consumer needs — anticipating where current materials fall short and identifying which technologies can deliver meaningful differentiation. This demands a clear grasp of both technical feasibility and consumer readiness — what they will adopt and when.
This webinar combines Lux’s consumers insights and technology expertise to spotlight high-potential materials innovations that respond directly to evolving consumer needs.