Lux Policies
Updated July 11, 2024
Table of Contents
Artificial Intelligence (AI) Policy
OUR APPROACH TO USING AI IN OUR RESEARCH
Generative AI has become a very powerful tool to process, structure, and create text and graphics. Lux Research actively seeks to use that power to enhance our research and better serve our clients. At the same time, the real added value of our research lies in the knowledge, thought leadership, and experience of our analysts and the data they collect and curate through primary research. Generative AI cannot substitute for that value — but it can help multiply that value and make it more accessible to our clients. These are our principles when using AI.
WE USE AI TO MAKE OUR RESEARCH MORE ACCESSIBLE AND PROVIDE ADDITIONAL FEATURES
Lux Research develops AI tools that generate content for our clients on our platform. One example is the predictive anthropology tool that uses AI to generate a direct response to questions clients enter on our site. We will be releasing more tools like it, but they always adhere to the following basic principle.
- Clients will always know if a result has been entirely generated by AI. When it is not mentioned explicitly that a report or other piece of research was generated by AI, clients can be assured that it was written by one of our analysts and has gone through our rigorous quality assurance process of content and copy editing before publication.
- When we provide a custom response to clients that has been generated by AI, the AI tool will base its response on research that was previously generated and edited by our team of analysts. We use AI tools and workflows that have been carefully designed, tested, and optimized with extensive expert input, using data sources and queries that have been curated by our experts, and monitored for quality on an ongoing basis by Lux experts. These tools are used to assemble and structure a response to questions posed by our clients using our research and, where applicable, drawing on data sets that have been selected and curated by Lux experts, such as the consumer conversations analyzed by our MotivAI tool.
- We also use AI tools to provide additional research content on top of our ongoing analyst-written content. For instance, in our coverage of innovative companies on our Lux Lists, our analysts continue to write custom Innovator Assessments based on primary research for the companies we’ve identified as the top players in each technology. However, we now also provide information about companies that we have not interviewed; this information has been assembled automatically by Lux Research’s proprietary AI tool that was specifically developed by Lux for this purpose. In accordance with the principles above, these descriptions are clearly labeled as AI generated, and Lux Research analysts have designed and tested this tool and continue to supervise it, making improvements where needed.
- Every Lux Take we provide about an innovation or innovator is the opinion of the Lux team and written by one of our analysts. When a Lux Take is provided, it is based on research performed by our analysts and written by our analysts, even if the information presented about the company has been generated by our AI tool.
WE USE AI TOOLS TO MAKE OUR ANALYSTS BETTER AT THEIR JOB
In the course of their research, our analysts read and process large amounts of text and information. Generative AI can help them do that faster and more accurately. We use AI tools in our research to improve quality, reliability, and productivity, just like our analysts use many other tools such as literature databases, patent search engines, etc. When using generative AI and other tools, the following principles apply.
- All written research is the original work of our analysts. We do not allow any form of plagiarism and that includes copying text originally generated by AI tools without proper citation. All text and figures not originally conceived by our analysts will only be used with clear reference to the source.
- If that source is an AI tool, the reference will mention which tool was used and on which date.
- Our analysts will use AI tools to edit text originally conceived by our analysts to make it more concise, easier to read, and more consistent with our templated deliverable formats. When an AI tool is used only to edit text, this is not labeled as generated by AI. We use AI tools to edit, just like we use spelling- and grammar-checking tools. The final version is always edited by our analyst.
- Every original piece of research is subject to our quality assurance process. This means it is reviewed in at least two iterations for content, recommendations, and language quality by experienced and trained subject-matter experts and professional editors. Our editors check references to source data and cited text.
Copyright/Quote Policy
To quote, reference, or use any research excerpt by Lux Research Inc., an email request must be submitted to approvals@luxresearchinc.com. Submitted request must include document title and date, and figure or quote requested. All content © 2021, Lux Research, Inc. We will respond to requests within 1 business day, if all required information has been provided.
Event Media Consent Policy
When you enter a Lux Research (“Lux”) event or program, you enter an area where photography, audio, and video recording may occur. By entering the event premises, you consent to photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for promotional purposes, inclusion on websites, social media, or any other purpose by Lux and its affiliates and representatives. Images, photos and/or videos may be used to promote similar Lux events in the future, highlight the event and exhibit the capabilities of Lux.
You release Lux, its officers and employees, and each and all persons involved from any liability connected with the taking, recording, digitizing, or publication and use of photographs, computer images, video and/or sound recordings. By entering the event premises, you waive all rights you may have to any claims for payment or royalties in connection with any use, exhibition, streaming, web casting, televising, or other publication of these materials, regardless of the purpose or sponsoring of such use, exhibiting, broadcasting, web casting, or other publication irrespective of whether a fee for admission or sponsorship is charged. You also waive any right to inspect or approve any photo, video, or audio recording taken by Lux or the person or entity designated to do so by Lux. You have been fully informed of your consent, waiver of liability, and release before entering the event.
Lux Inquiry Policy
Empowering Your Innovation Decisions
At Lux Research, we are committed to helping you make the right innovation decisions every day. Our team of scientists, anthropologists, business executives, and engineers is dedicated to understanding advanced technologies, consumer trends and physical sciences to inspire commercial innovation. Our mission is to help you place the right bets on innovation that will positively impact your organization and the world.
One of the most valuable components of your Lux membership is direct access to our experts through advisory sessions. These inquiries provide personalized insights to help you navigate complex technology landscapes, refine consumer understanding, revalidate strategic initiatives, and elevate innovation roadmaps.
What is a Lux Analyst Inquiry?
A Lux analyst inquiry is a 50-minute virtual conversation between a licensed advisory or executive partner member and a Lux expert. These sessions are designed to provide you with actionable insights tailored to your specific challenges and opportunities.
If an advisory or executive member has an Research membership attached to their subscription, Research members may also attend the inquiry, enabling seamless collaboration within your team.
How We Support You
- Inquiries can be requested using the online scheduling tool on the Lux Membership site, or via your dedicated Client Experience Manager.
- Inquiry submissions will receive an acknowledgment within 48 business hours to ensure timely engagement.
- Lux will use best efforts to respond to inquiries within 14 business days, prioritizing your needs.
- Some topics may require multiple inquiries for deeper exploration, and follow-ups can be scheduled as needed within your contract provisions.
Ensuring High-Quality Insights
To maintain the highest quality and integrity of our advisory services:
- Lux does not conduct custom primary or secondary research as part of an inquiry.
- Existing research materials may be shared at the expert’s discretion, but custom presentations will not be developed for inquiries.
- If your inquiry falls outside Lux’s core expertise, we will make every effort to identify a suitable expert, though availability cannot be guaranteed.
Confidentiality and Compliance
Your privacy and intellectual property are our top priorities:
- All inquiries remain strictly confidential between your organization and Lux Research.
- Inquiry calls may be recorded for internal notetaking but will never be shared externally in written or audio form.
- We do our best to provide summarized notes with the next steps after every inquiry session.
Maximizing Your Membership Value
Inquiries are a powerful tool to accelerate your innovation strategies. We encourage you to leverage these sessions to gain expert perspectives, challenge assumptions, and explore emerging trends. Our goal is to provide the right insights at the right time, helping you stay ahead in a rapidly evolving landscape.
For additional guidance on making the most of your inquiries, please reach out to your Lux Account Manager. We look forward to supporting your innovation journey!
Privacy Policy
Effective date: May 1, 2024
Lux respects your privacy and is committed to protecting your personal information. This Privacy Policy (this “Policy”) describes what personal information we collect; how we collect, use, maintain, protect, and disclose that information; and your choices and rights regarding your personal information. Please read this Policy carefully.
In this Policy, references to “we,” “us,” or “Lux” are references to Lux Research, Inc. and all of its affiliated companies, including Lux Research B.V., Lux Research Asia Pacific PTE, LTD and MotivIndex Inc.. Lux Research, Inc. and all of its affiliated companies will have access to the personal information covered by this Policy.
By using our websites, registering for or attending our events, or using our products or services, you accept and agree to be bound by and abide by this Policy. If you do not agree to this Policy, you should not use our websites, register for or attend our events, or use our services.
We may update this Policy from time to time. When we update the Policy, we will change the Effective Date at the top of the Policy and post the updated Policy on our websites. We encourage you to check back frequently for current information on how we are protecting your information. By continuing to use our websites, registering for or attending our events, or using our products or services after a Policy update, you agree to the privacy practices described in the updated Policy.
SCOPE
This Policy describes our practices relating to your personal information when you:
- Create, activate, and use a Lux Member ID to access the Lux Member Site;
- Express an interest in or sign up for our products or resources;
- Register for or attend a virtual or in-person Lux event; or
- Visit our websites (including our public and/or member-based websites) or social media sites.
This Policy also applies to information we collect from you via our survey tools as outlined in more detail below. You may be shown an additional confidentiality notice before participating in a survey. Please note that in cases where the terms of any such survey-specific confidentiality notice conflict with any terms in this Policy, the terms of that notice will take precedence over the terms in this Policy.
This Policy will apply whether you have provided the information directly to us or we have obtained it from a different source, such as a third party.
1. INFORMATION THAT WE COLLECT ABOUT YOU
1.1 Data Collection and Use
The personal information we collect depends on the context of your interactions with us, the choices you make, and the services you use. The types of information we collect, the sources from which we collect it, and the reasons for collecting it are described in the chart below.
Information we collect directly from the following sources:
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| Categories of information we collect about you from such sources include: |
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| We use this information for certain activities, including: |
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| We use this information because: |
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| Information we collect when you register for or attend one of our virtual or in-person events | |
| Categories of information we collect about you include: |
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| We use this information for certain activities, including: |
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| We use this information because: |
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| Information we collect about the use of our websites from users | |
| Categories of information we collect about you include: |
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| We use this information for certain activities, including: |
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| We use this information because: |
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| Information we collect from participants of a survey | |
| Categories of information we collect about you include: |
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| We use this information for certain activities, including: |
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| We use this information because: |
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1.2 Special Categories of Information
Certain types of personal information are more sensitive than others. This includes information about health, disability, race, ethnicity, criminal offenses (or alleged offenses), political opinions, biometric information, and religion. We never require you to disclose this information, but there are a few circumstances in which we may request it. We have identified where we do collect and receive this type of information about you, how we will use it, and why we use it in the charts below. We will not use the information for any purpose other than the purposes disclosed below.
| Information we collect when you attend one of our virtual or in-person events | |
| Categories of information we collect about you include: |
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| We use this information for certain activities, including: |
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| We use this information because: |
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| Special category information that you choose to provide voluntarily as part of a survey | |
| Categories of information we collect about you include: |
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| We use this information for certain activities, including: |
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| We use this information because: |
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1.3 Further Information
If the purpose described in the charts above for which we use your personal information is our “legitimate interests,” our legitimate interest will only apply if we believe your interests or rights in protecting your personal information do not override our legitimate interests. For more information regarding our legitimate interests as applied to your personal information, please contact us using the contact information provided at the end of this Policy.
In certain circumstances, if you do not provide personal information that is required (for example, in relation to activating your Lux Member ID), we will not be able to perform our contractual obligations or provide you with products and services. When this is the case, we will make it clear.
Photography and Recordings
We may ask to record calls for training, quality assurance, or research purposes. All recordings will be treated as confidential. If you do not want us to record your call, you will be given a chance to opt out. If your call is already in progress, you may ask us to turn off the recording at the start of the call.
If you agree to participate in a recorded video meeting, the record of that meeting and any associated analysis may contain personal information that you have disclosed about yourself and others (such as names, titles, contact information, company, location, your image). You should not disclose any personal information about any other person. If you do, it should be on the basis that you have the consent from that person to disclose their personal information to Lux and you will ensure they are provided with a copy of this Policy.
When you enter a Lux event, you enter an area where photography, audio recording, and video recording may occur. Photographs, audio recordings, and video recordings may be used to promote similar Lux events in the future, highlight the event, and exhibit Lux’s capabilities. By entering the event premises, you consent to any photography, audio recordings, video recordings and their release, publication, exhibition, or reproduction for promotional purposes, on websites and social media, and for any other purpose.
Tag
The Tag feature of the Lux Member Site allows customers to tag content to create a custom favorites list. We may review information about your use of Tag, including the content you tag, and use such information to recommend content, tools, or other Lux services we think may be of interest to you. Unless we allow you to share Tagged content and notes with other customers, information about your use of Tag will only be accessible to Lux.
Member Website
If you access our members-only website, we may collect information about your access to and use of research materials, decision-support tools, and other online and offline resources we offer.
General Benchmarking and Research Purposes
Lux may use information collected through surveys or otherwise provided to or generated by Lux for validation, research and benchmarking purposes, and product development.
2. WHEN WE DISCLOSE YOUR PERSONAL INFORMATION
We may disclose your personal information to third parties as follows:
- When we have your consent or authorization to do so.
- To third parties who work on our behalf to service or maintain business contact databases and other IT systems (such as suppliers of the IT systems we use to process or store personal information) or who provide other technical services (such as printing or payment processing).
- To third parties providing services to us or on our behalf who have a need to access your information (such as our professional advisors, including auditors and lawyers, or venues for our events).
- To comply with applicable laws; to protect rights, safety, and property; and to respond to lawful requests from public authorities (such as disclosing data in appropriate situations for national security or law enforcement purposes).
- Subject to applicable law, in connection with a corporate change, such as a merger or sale of Lux or a transfer of some or all of our assets (including in bankruptcy), or for pre-transaction review in relation to such transactions.
Your personal information may be shared if we anonymize and/or aggregate it. Anonymized or aggregated information will cease to be personal information.
Utilization Information
We may share information with our organizational customers about how their employees use the sites and the resources available to them through the sites (such as how employees used certain features, utilization trends, and which features were most popular with the customer’s employees).
3. DATA SUBJECT RIGHTS
In certain circumstances, you have certain rights regarding the personal information we collect or maintain about you. A summary of each right and how you can exercise it is set out below.
If you live in certain U.S. states or in certain other countries or regions, you may have additional rights under applicable privacy and data protection laws.
| Right | Explanation |
| Right to access your personal information | You have the right to access personal information we hold about you and to be provided with a copy of the information (in most circumstances). |
| Right to correct your personal information | You have the right to ask us to update or correct any information we may hold about you that is inaccurate. |
| Right to restrict use of your personal information | You have the right to ask us to restrict processing of your personal information where one of the following applies:
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| Right to request deletion of your personal information | You have the right to ask us to delete your personal information in certain circumstances. There are exceptions where we may refuse a request for erasure, such as where the personal information is required to complete a transaction with you, to comply with a legal obligation, or for the establishment, exercise, or defense of legal claims. If you want to opt out from receiving marketing communications, the best way to do so is to allow us to retain your information with a “do not contact” tag so we know not to contact you in the future, rather than asking us to delete your information. |
| Right to object to processing of your personal information | You may object to our use of your personal information for marketing purposes. You may also object to processing of your personal information in cases where we have used legitimate interests as the basis for processing. In such cases, we will stop processing your personal information until we verify that we have compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms in asking us to stop processing the data, or in limited cases where we need to continue processing the data for the establishment, exercise, or defense of legal claims. |
| Right to data portability | In most cases, you have the right to receive all personal information you have provided to us in a structured, commonly used, and machine-readable format and to transmit this data to another data controller, where technically feasible. |
| Right to lodge a complaint with a supervisory authority | If you object to our processing of your personal information, the data protection laws of some jurisdictions give you the right to complain to a data protection authority (“DPA”), depending on the state or country in which you reside, work, or where the alleged infringement of data protection laws has taken place. Please contact us to be directed to the relevant DPA. We agree that any disputes regarding our privacy policies and related actions regarding personal information from data subjects in the EU can be heard by a DPA and we will be subject to the determination of those bodies. |
To opt out of receiving commercial communications, please click on the “unsubscribe” link in the communication or send an email to security@luxresearchinc.com. To exercise any of your other rights (such as the right to access or deletion of your information), please complete the form at https://luxresearchinc.com/lux-privacy-rights/. Such requests should include information to allow us to verify your identity (such as your name, address, email address, or other information reasonably required), a description of the right you want to exercise and the information to which your request relates.
Where we receive your request to exercise one of these rights, we will respond without undue delay and within the time required by applicable law. Depending on factors such as the type and complexity of the request, this time may be extended in certain circumstances. We will not discriminate against you in any way for submitting a request or exercising any of your other rights under applicable law.
We will provide the information free of charge, except where requests are manifestly unfounded, excessive, or repetitive. In these circumstances we may charge a reasonable fee to cover the administrative costs of complying with a request or decline to comply with a request. We will advise you of any fees prior to proceeding with a request. We may ask for additional information to verify your identity before carrying out a request. You may also authorize a third party to submit any of these requests on your behalf; however, we may ask for confirmation of your authorization.
If you have any questions or comments about your privacy rights, you may contact us using any of the methods described in the “Contact Information” section at the end of this Policy.
4. INTERNATIONAL TRANSFERS
Lux is a global company and we may transfer personal information to other affiliated companies or suppliers outside your country. Lux will take reasonable steps to ensure that personal information is protected and any such transfers comply with applicable law.
Lux may transfer and maintain the personal information of individuals located in the European Economic Area (“EEA”) or the United Kingdom to servers or databases located outside the EEA or the United Kingdom.
The countries to which we transfer data outside of the EEA and the United Kingdom may include any of the countries in which Lux does business. A list of Lux office locations can be found at https://luxresearchinc.com/overview/.
5. HOW LONG WE RETAIN YOUR INFORMATION
We will retain your personal information for as long as we need it for the purposes described in this Policy, unless a longer retention period is required by law (such as tax, accounting, or other legal requirements), to resolve disputes, or to enforce applicable agreements. Personal information may persist in copies made for backup and business continuity purposes for additional time. Nothing in this notice requires us to keep your personal information for any minimum period of time.
If we have no continuing legitimate business need to keep your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further use until it can be deleted in the normal course of business.
6. CHOICES ABOUT YOUR INFORMATION
We believe it is important to give you choices about the use of your information. We will use your information as described in this Policy. If we want to use your information for a purpose not described in this Policy, we will first get your consent to do so.
Marketing Communications
We will respect your wishes not to receive marketing communications. You can change your marketing preferences by contacting us at security@luxresearchinc.com. If you gave us your email address to receive marketing communications, you can opt out at any time by using the unsubscribe links or instructions included at the bottom of our emails. Please note that we will continue to send you service-related communications regardless of any opt-out request. We will not sell or share your information with third parties (other than our subsidiaries or affiliates) for their own promotional or marketing purposes unless you give us consent to do so and where permitted by applicable law.
7. SECURITY
We have implemented administrative, technical, and physical security measures to help protect the security of any personal information we collect and prevent unauthorized access. Despite these measures and our efforts to secure your information, no data transmission over the Internet or information storage technology can be entirely secure and we cannot guarantee or warrant the security of any information you transmit via our websites. Transmission of personal information to and from our websites is at your own risk. You should only access our websites within a secure environment. Please note that you are responsible for maintaining the security of your credentials used to access any Lux service or account, and you must report suspected unauthorized activity to us. You are responsible for activity conducted with your credentials.
We make reasonable efforts to restrict access to information to only those employees, contractors, and agents who need such access in order to operate, develop, improve, or deliver our programs, products and services.
8. COOKIES AND SIMILAR TECHNOLOGIES
A cookie is a small text file that includes a unique identifier that is sent by a web server to the browser on your computer, mobile phone, or any other internet-enabled device when you visit an online site. Cookies and similar technologies are widely used to make websites work efficiently and to collect information about your online preferences.
Some of our website pages may contain electronic images known as web beacons (also known as clear gifs, tags, or pixels) that allow us to count users who have visited our pages. Web beacons collect only limited information (such as a cookie number, time and date of a page view, and a description of the page on which the web beacon resides). We may also carry web beacons placed by third party advertisers. These beacons do not carry any information that could directly identify you. We also include web beacons in e-mail messages or newsletters to track whether you open the messages. We use this information to customize our services and measure the overall effectiveness of our online content, advertising campaigns, and products and services we offer through the Site. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.
Some internet browsers allow you to change your cookies settings through an “Options” or “Preferences” menu. Please note that certain features or functionality of our websites may become unavailable if you set your preferences to block all cookies.
We work with independent service providers, including Google Analytics, to help us track and analyze visitor activity on our websites, measure the effectiveness of our advertising efforts and optimize the overall visitor experience. When you access our websites, your web browser automatically sends certain information to these service providers. We do not provide these service providers with any information that identifies you personally. By accessing our websites, you consent to the collection and use of your information by them. You can learn how Google uses the information from your web browser here. You are encouraged to review Google’s Privacy Policy (here) and contact Google directly if you have questions. If you do not want any information to be collected and used as described in this paragraph, you can download and install the Google Analytics Opt-out Browser Add-on (here) or use the Network Advertising Initiative Opt-Out Tool (here) or Digital Advertising Alliance Opt-Out Tool (here).
9. EXTERNAL LINKS
We provide links to other websites that are not part of the products, programs, or services provided by Lux, but Lux is not responsible for the content, policies, materials, and practices of these websites. We do not control these websites or their privacy practices, and any information you provide to these websites is subject to the privacy policies of those websites and not this Policy. In addition, Lux is not responsible for the content, policies, materials, and practices contained at any websites that links to our websites. No external hyperlink provided on Lux’s websites constitutes a Lux endorsement or affiliation.
10. MINORS
Our websites, products, and services deliver business-related content and are not directed to persons under the age of 18. We do not knowingly collect personal information from anyone under the age of 18. If you are a parent or guardian of a minor and become aware that your child has provided us with personal information, please contact us using the contact information provided at the end of this Policy and we will take reasonable steps to remove such information promptly.
11. CALIFORNIA PRIVACY RIGHTS & NOTICE OF COLLECTION
California law requires us to provide California residents with additional information regarding how we collect, use, and share your personal information.
Categories of personal information we collect. In Section 1 above, and otherwise throughout this Policy, we discuss in detail the specific pieces of information we collect from and about individuals who use our websites, register for and attend our events, or use our products or services. Below are the categories of personal information we collect:
- Identifiers (such as name and title, contact details, and company name);
- Internet or other network or device activity (such as browsing history or app usage);
- Inference data about you; and
- Other information that identifies or can be reasonably associated with you.
Use of categories of personal information. We may disclose the categories of personal information identified above for our operational purposes where the use is reasonably necessary and proportionate to achieve the operational purpose for which it was collected or processed, or for another compatible operational purpose.
Selling Personal Information. Based on the definition of “sell” under California law and under current regulatory guidance, we do not believe we engage in such activity and have not engaged in such activity in the past twelve months (including that we do not “sell” the personal information of minors under 16 years of age).
Sharing Personal Information.
We do share certain information as set forth in Sections 1 and 2 of this Policy, and allow third parties to collect certain information about your activity, for example through cookies, as explained in Section 8, above. You have the right to opt out of sharing your personal information for targeted advertising and may do so by clicking the link below. Please note that if you opt out of this sharing, you may still continue to see advertising on other companies’ websites from Lux, but those ads may not be as relevant to you. Sharing for targeted advertising is limited to data collected from our public website and does not occur when individuals are logged in to the Member Site.
Do Not Share My Personal Information
Universal Opt-Out Mechanisms (“UOOMs”).
You may use a browser-based opt-out signal (such as Global Privacy Control) that will automatically notify the operators of every website you visit not to sell or share your personal information. If we receive a universal opt-out signal when you visit our website, we will process the signal in a frictionless manner so we do not share (as described in the preceding paragraph) personal information associated with that browser or device or the personal information of any individual or profile associated with that browser or device.
Individual Rights. California law may provide you with certain rights and permit you to request that we do the following:
- Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.
- Provide access to and/or a copy of certain information we hold about you.
- Correct inaccurate information we have about you.
- Delete certain information we have about you.
You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide our products and services to you and for compliance with applicable law. If you ask us to delete certain information, you may no longer be able to use our websites or our products or services.
If you would like to exercise any of these rights, please complete the form at https://luxresearchinc.com/lux-privacy-rights/ or contact us at security@luxresearchinc.com. You will be required to verify your identity before we fulfill your request. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.
California Online Privacy Protection Act Notice Concerning Do Not Track Signals
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We do not recognize or respond to browser-related DNT signals, as the industry is currently working toward a common approach to responding to DNT. To learn more about Do Not Track, please click here.
NOTICE AT COLLECTION
This notice contains information about the personal information we collect about you.
| Categories of Information We Collect | Do We Share the Information? |
| Information you provide when you enter information on our websites, such as when you provide contact details, respond to online questionnaires, or submit feedback forms | Yes |
| Information you provide when you subscribe to email newsletters or our blog (such as name, email, job title) | Yes |
| Information you provide when registering for a Lux Member ID (such as name, business or personal email, job title, organization, organization’s physical address, direct telephone number, profile photograph, and biographical details) | Yes |
| If you have registered for a Lux Member ID, log-in credentials and information about your use of and preferences for these services | Yes |
| Information about communications with you | Yes |
| Information you provide when posting content on social media sites | Yes |
| Purposes For Which We Use the Information We Collect |
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How Long We Intend to Keep Your Personal Information
We will retain your personal information for as long as we need it for the purposes described above, unless a longer retention period is required by law (such as tax, accounting, or other legal requirements), to resolve disputes, or to enforce applicable agreements. Personal information may be retained in copies made for backup and business continuity purposes for additional time.
Your Right to Opt Out of Sharing
You have the right to tell us not to share the information listed above by completing the instructions here: Do Not Share My Personal Information.
12. HOW TO CONTACT US
If you have questions or comments about this Policy, the ways in which Lux collects and uses your information described in this Policy, your choices and rights regarding such use, or wish to exercise your privacy rights, please contact us at:
Toll-Free Telephone Number: 1-866-476-4050
E-mail: security@luxresearchinc.com
Postal Address: Lux Research, Inc.
Attn: Security
133 Federal Street, Suite 702
Boston, MA 02110
United States
Online Form to Exercise Your Privacy Rights: https://luxresearchinc.com/lux-privacy-rights/
System Requirements Policy
We support Internet Explorer 11.0 and higher, Google Chrome, and Safari. PDF documents require Adobe Acrobat 9 or higher. Please check this page often.
Lux AI
EULA
This End User License Agreement (“Agreement”) is a legal agreement between Lux Research, Inc., on behalf of itself and its wholly owned subsidiaries (collectively, “Lux,” “we,” “us,” or “our”), and the organization that has contracted with Lux for access to Lux AI (“Customer”), together with each individual whom Customer authorizes to use Lux AI (“User,” “you,” or “your”). It governs your installation, enablement, access to, and use of Lux AI (the “App”).
Lux AI is a Lux application that makes Lux research data available within Customer’s generative AI environment (such as Microsoft 365 Copilot) so that Authorized Users can query, search, summarize, and fact-check against Lux research.
By installing, enabling, accessing, or using the App, you agree to be bound by this Agreement. If you do not agree, do not install, enable, access, or use the App. The App is licensed, not sold.
1. Relationship to the Services Agreement
The App is provided as part of, and is subject to, the master services or subscription agreement, or other terms agreed upon between Lux and Customer (the “Services Agreement”). This Agreement supplements the Services Agreement and sets out additional terms that are specific to the App. If there is a conflict between this Agreement and the Services Agreement with respect to the App, this Agreement controls as to matters specific to the App; in all other respects, the Services Agreement controls. Capitalized terms used but not defined in this Agreement have the meanings given in the Services Agreement.
2. Definitions
(a) “App” or “Lux AI” means the Lux application that connects Lux Research Data into the Customer Environment and enables Authorized Users to query, search, summarize, and fact-check against that data, including any updates Lux makes available.
(b) “Authorized User” means an employee, officer, or director of Customer or its Affiliate whom Customer has authorized to access the App and who holds a valid entitlement under the Services Agreement.
(c) “Customer Environment” means the AI Platform together with Customer’s related accounts, tenants, and services into or through which the App operates.
(d) “Lux Research Data” means the research content, data, reports, analyses, and other Lux Content made available to Customer through the App, together with any portions, copies, or derivatives of the foregoing.
(e) “Output” means any response, summary, answer, citation, or other content generated through the Customer Environment in response to a Prompt that is based on or derived from the Lux Research Data.
(f) “Prompt” means any query, instruction, or other input submitted to the App or to the AI Platform in connection with the App.
(g) “AI Platform” means the third-party generative AI platform, application, or service — such as Microsoft 365 Copilot — used by Customer in connection with the App.
3. License Grant
Subject to Customer’s and each Authorized User’s compliance with this Agreement and the Services Agreement — including payment of all applicable fees and maintenance of a current subscription — Lux grants Customer a limited, non-exclusive, non-transferable, non-sublicensable, revocable license during the term to (a) install and enable the App within the Customer Environment, and (b) permit Authorized Users to access and use the App and the Lux Research Data, in each case solely for Customer’s internal business purposes and solely within the scope of each Authorized User’s role with Customer. The number of Authorized Users and the scope of access are limited to the entitlements purchased under the Services Agreement. All rights not expressly granted are reserved to Lux.
4. Authorization to Use Within Generative AI Tools
The Services Agreement restricts the use of Lux Content with generative AI tools, including its use as input to tools such as Microsoft 365 Copilot. Notwithstanding those restrictions, Lux authorizes Customer and Authorized Users to use the Lux Research Data within the App and the Customer Environment solely as expressly permitted by, and strictly subject to, this Agreement. This authorization is limited to use of the App as intended and does not permit any other use of Lux Research Data with any AI system, model, or tool.
5. Restrictions
Customer shall not, and shall not permit any Authorized User or any third party to:
- copy, download, export, scrape, harvest, or otherwise extract the Lux Research Data from the App or the Customer Environment, in whole or in part, except for the transient internal display of Output as permitted under this Agreement;
- use the Lux Research Data, the App, or any Output to train, fine-tune, validate, develop, benchmark, or improve any machine-learning model, large language model, neural network, or other artificial intelligence system or tool;
- modify, adapt, translate, or create derivative works of the Lux Research Data or the App;
- rent, lease, lend, sell, sublicense, assign, publish, distribute, or otherwise make the Lux Research Data, the App, or any Output available to any third party;
- provide access to the App or the Lux Research Data to any person who is not an Authorized User — including other employees, contractors, suppliers, or vendors — for any reason, including with the intent to avoid the purchase of additional entitlements;
- exceed the number of Authorized Users or the scope of access purchased under the Services Agreement, or configure the Customer Environment so as to make the App or Lux Research Data available to users beyond that scope;
- reverse engineer, decompile, disassemble, or attempt to derive the source code or underlying structure of the App, except to the extent this restriction is prohibited by applicable law;
- bypass, disable, interfere with, or circumvent any access control, security feature, or usage-tracking mechanism of the App; or
- remove, obscure, or alter any proprietary notice, mark, attribution, or copyright notice on or relating to the Lux Research Data, the App, or any Output.
6. Ownership; Intellectual Property
As between the parties, Lux owns and retains all right, title, and interest in and to the App, the Lux Research Data, and all related intellectual property rights. This Agreement does not transfer any ownership rights to Customer. The Lux Research Data is and remains Lux’s proprietary and Confidential Information regardless of where it resides, including while it is ingested into, stored in, or accessed through the Customer Environment. The fact that Lux Research Data resides within the Customer Environment does not alter Lux’s ownership of, or Customer’s obligations with respect to, that data.
7. Output
(a) Subject to Customer’s compliance with this Agreement, Lux grants Customer a non-exclusive license to use Output for Customer’s internal business purposes only.
(b) To the extent any Output contains, reflects, quotes, or is derived from the Lux Research Data, that Output remains subject to the confidentiality obligations and use restrictions of this Agreement and the Services Agreement.
(c) Customer is solely responsible for its use of, and for any decision made in reliance on, any Output.
(d) Customer shall not represent any Output as Lux’s advice, opinion, or work product, or publicly attribute Output to Lux, except for the limited internal disclosures expressly permitted under the Services Agreement.
8. Customer Responsibilities; the Customer Environment
The App operates within the Customer Environment, which Customer controls. Customer is solely responsible for:
- configuring, securing, administering, and maintaining its accounts, tenants, and instances for the AI Platform;
- determining which Authorized Users may access the App, provisioning and de-provisioning their access, and ensuring such access does not exceed purchased entitlements;
- all activity that occurs through its Authorized Users’ accounts and credentials; and
- its Prompts and any Customer data it submits to or makes available within the App or the Customer Environment.
Customer is responsible for ensuring that its Prompts and use of the App comply with applicable law and do not infringe the rights of any third party. Customer acknowledges that, depending on its AI Platform configuration, the App may interact with Customer’s own data, and that Lux neither controls nor is responsible for such configuration. Lux is not responsible for the security, availability, or operation of the Customer Environment or the AI Platform.
9. Confidentiality
The App and the Lux Research Data constitute Lux’s Confidential Information. Customer shall protect them in accordance with the confidentiality provisions of the Services Agreement and shall not use or disclose them except as expressly permitted by this Agreement and the Services Agreement. These confidentiality obligations apply notwithstanding that the Lux Research Data resides within the Customer Environment.
10. Data Protection and Privacy
Lux’s collection and use of personal information in connection with the App is described in the Lux AI Privacy Policy. Customer acknowledges that Prompts, Output, and related interactions occurring within the Customer Environment are processed by the applicable AI Platform provider within Customer’s environment and are governed by Customer’s own agreements with that provider, and that Lux does not routinely access the content of those interactions. Each party shall comply with the data-protection laws applicable to it.
11. AI Platform; Third-Party Platforms
The App requires a compatible third-party generative AI platform (such as Microsoft 365 Copilot) and sufficient capacity on that platform, which Customer must obtain and maintain at its own expense. The AI Platform is provided by the applicable third-party provider, not by Lux, and is subject to Customer’s separate agreements with that provider. Lux makes no representations or warranties regarding the AI Platform and shall have no liability arising from it.
12. Warranties; Disclaimer
(a) Lux warrants that it will provide the App with the level of skill and care ordinarily exercised in the research industry.
(b) EXCEPT AS EXPRESSLY STATED IN SECTION 12(a), THE APP, THE LUX RESEARCH DATA, AND ALL OUTPUT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTY OF ANY KIND, AND LUX DISCLAIMS ALL EXPRESS, IMPLIED, AND STATUTORY WARRANTIES, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. LUX DOES NOT WARRANT THAT THE APP OR ANY OUTPUT WILL BE ACCURATE, COMPLETE, CURRENT, RELIABLE, OR ERROR-FREE.
Output is generated with the assistance of AI systems, which can produce inaccurate, incomplete, or fabricated information. Output does not constitute, and is not a substitute for, legal, financial, investment, tax, or other professional advice, and does not reflect the considered opinion of any Lux analyst. Customer is responsible for independently verifying any Output before relying on it, including when using the App to fact-check, validate, or support its own reports or decisions.
13. Limitation of Liability
The limitation of liability set out in the Services Agreement governs the parties’ liability under this Agreement and is incorporated by reference; it is not duplicated, increased, or waived by this Agreement.
14. Term; Termination
(a) This Agreement is effective when Customer first installs, enables, or uses the App and continues for the term of the applicable subscription under the Services Agreement.
(b) This Agreement and all licenses granted under it terminate automatically upon expiration or termination of the applicable subscription or the Services Agreement, or upon Customer’s material breach of this Agreement. Lux may also suspend or terminate access to the App as provided in the Services Agreement.
(c) Upon any expiration or termination: (i) all licenses granted under this Agreement immediately end; (ii) Customer and all Authorized Users shall cease all use of the App and the Lux Research Data; and (iii) Customer shall, within thirty (30) days, remove, delete, or disable the App and the Lux Research Data from the Customer Environment, and shall certify such removal in writing upon Lux’s request.
(d) Sections 5 through 13 and Sections 15 and 16 survive expiration or termination.
15. Governing Law; Venue
Governing law and venue for this Agreement are as set out in the Services Agreement.
16. General
(a) Entire Agreement. This Agreement, together with the Services Agreement and the Lux AI Privacy Policy, constitutes the entire agreement between the parties regarding the App and supersedes all prior understandings regarding its subject matter.
(b) Changes. Lux may update this Agreement from time to time. Lux will make the updated Agreement available, and material changes will be communicated to Customer. Continued use of the App after an update takes effect constitutes acceptance of the updated Agreement.
17. Contact
Lux Research, Inc., 133 Federal Street, Suite 702, Boston, MA, USA. Questions about this Agreement may be directed to your Lux Customer Experience Manager (CXM).
Privacy Policy
This Privacy Policy describes how Lux Research, Inc., on behalf of itself and its wholly owned subsidiaries (collectively, “Lux,” “we,” “us,” or “our”), collects, uses, and discloses personal information in connection with Lux AI (the “App”) — our application that makes Lux research data available within your organization’s third-party generative AI platform, application, or service — such as Microsoft 365 Copilot (the “AI Platform”).
Scope of This Policy
This Policy applies to the personal information Lux processes in order to provide and support the App. It does not cover:
- your organization’s own AI Platform environment, including the content of your prompts and the responses generated within it, which are processed within your organization’s tenant or account with the AI Platform provider and governed by your organization’s agreements with that provider; or
- Lux’s other products and services (such as the Lux Member Site and analyst services), which are governed by separate agreements and privacy notices.
Our Role
The App is provided to enterprise customers under a contract between Lux and the customer organization. Lux acts as a controller with respect to the limited account, provisioning, support, and usage information described below. Where Lux processes personal information on behalf of a customer under the applicable agreement, Lux does so as a processor (or service provider), acting on that customer’s documented instructions. With respect to most personal information processed within a customer’s AI Platform environment — such as the content of Prompts and Output — the customer organization and the AI Platform provider control that processing, and Lux does not routinely access it.
Information We Collect
Account and provisioning information
Business contact details of customer administrators and Authorized Users (such as name, business email address, job title, and organization), together with subscription and entitlement details. We use this information to activate, provision, and manage access to the App.
Usage and diagnostic information
Limited technical and operational data about how the App functions, such as activation status, feature usage, configuration metadata, and error and performance logs. We use this information to operate, secure, troubleshoot, and improve the App. This information is not used to reconstruct the substance of your prompts or research queries.
Support information
Information you provide when you contact us for support, such as your description of an issue, steps to reproduce it, screenshots you choose to share, and related correspondence.
Device and connection information
Where applicable to the delivery of the App, technical information such as device or application identifiers and IP address, collected to operate and secure the service.
Information We Generally Do Not Access
The content of Prompts, queries, and Output generated within your organization’s AI Platform environment remains within your organization’s tenant or account with the AI Platform provider and is governed by your organization’s agreements with that provider. Lux does not routinely access that content, and Lux does not use it to train, develop, or improve any AI model.
How We Use Information
We use the information described above to:
- provide, maintain, secure, and improve the App;
- activate and manage subscriptions, entitlements, and Authorized User access;
- respond to your requests and provide support;
- monitor and analyze the operation, performance, and security of the App;
- comply with legal obligations and enforce our agreements; and
- protect the rights, property, and safety of Lux, our customers, and others.
How We Share Information
We do not sell personal information, and we do not use customer content to train AI models. We may share information with:
- service providers and subprocessors that help us host, operate, secure, and support the App, under obligations of confidentiality and data protection;
- the AI Platform provider, as the platform on which the App runs, to the extent necessary to provision and operate the App;
- our affiliates, for the purposes described in this Policy;
- authorities or other parties when required by law, legal process, or to protect our rights; and
- a successor in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.
International Transfers
We may process and store information in the United States and in other countries where we or our service providers operate. Where required, we implement appropriate safeguards for cross-border transfers of personal information.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, to provide the App for the duration of the applicable subscription, and to comply with our legal, accounting, and contractual obligations. Lux Research Data within your environment is removed, deleted, or disabled following expiration or termination as described in the End User License Agreement.
Data Security
We implement reasonable technical and organizational measures designed to protect personal information against unauthorized access, use, alteration, and disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Rights and Choices
Depending on your location, you may have rights to access, correct, delete, restrict, or object to the processing of your personal information, or to data portability. To exercise these rights, contact us at info@luxresearchinc.com.
Children’s Privacy
The App is a business tool intended for use by enterprise organizations and is not directed to children. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date, and material changes will be communicated to affected customers.
Contact Us
Lux Research, Inc., 133 Federal Street, Suite 702, Boston, MA, USA. Email: info@luxresearchinc.com.
Support
We’re here to help you get the most out of Lux AI — the Lux application that brings Lux research data into your generative AI platform (such as Microsoft 365 Copilot) so your team can query and fact-check against Lux research.
How to Get Support
You can reach us through any of the following:
- Email: info@luxresearchinc.com
- Your Lux Customer Experience Manager (CXM), for account-level and onboarding questions
What We Support
Lux support covers the installation, configuration, and operation of Lux AI, and questions about the Lux research data made available through it. Support for the underlying AI platform itself is provided by your AI platform provider under your organization’s agreements with that provider.
Specific service levels, if any, are set out in your agreement with Lux.
System Requirements
To use Lux AI, your organization needs:
- an active Lux AI subscription with Lux; and
- a compatible generative AI platform license with sufficient capacity or usage entitlements for that platform.
Getting Started
Because Lux AI is provided under a contract between your organization and Lux, access begins once your subscription is in place. Your Lux CXM coordinates activation, and your administrator enables Lux AI within your environment and assigns access to Authorized Users. Lux AI is not acquired from a public marketplace; it is provisioned to your organization directly under your agreement with Lux.
Frequently Asked Questions
How do I get started with Lux AI?
Once your subscription is active, your Lux CXM will help coordinate setup, and your administrator will enable the app and assign access to your Authorized Users.
What are the system requirements?
An active Lux AI subscription and a compatible generative AI platform license with sufficient capacity or usage entitlements for that platform.
Who can use Lux AI?
Authorized Users — employees, officers, or directors of your organization whom you have authorized and who fall within your purchased entitlements.
How do I report a bug?
Please email your Lux CXM with a description of the issue, the steps to reproduce it, and any relevant screenshots.
How do I request a new feature?
We welcome suggestions. Send your ideas to your Lux CXM.
How is my data handled?
Your prompts and the responses generated within your AI platform environment remain within your organization’s tenant or account for that platform and are governed by your agreements with the AI platform provider. For details on the limited information Lux processes to provide the app, see the Lux AI Privacy Policy.
Contact
Lux Research, Inc., 133 Federal Street, Suite 702, Boston, MA, USA. Email: info@luxresearchinc.com.