In our 2023 Roundup, we highlight nine pivotal resources that have been at the forefront for leaders in consumer insights professions, showcasing groundbreaking advancements and strategic developments.
Top 3 eBooks in 2023
Balancing Consumer Perspectives and Environmental Sustainability in the Adoption of CO2-Based Plastics
As we strive to establish a sustainable future, CO2-based plastics present a fascinating intersection of innovation and environmental responsibility. However, beyond their environmental implications, these novel materials must also align with consumer expectations to truly thrive in the market. This eBook explores the various consumer considerations influencing the acceptance of CO2-based plastics.
Market Opportunities in Emerging Consumer Health and Wellness Ecosystems
Consumers are becoming more health conscious and taking extra steps to prevent disease and enhance wellness. They are adopting a holistic approach toward building a healthy lifestyle, continuously tracking their physical, nutritional, and mental well-being. They also are looking for products and services that provide actionable information they can use to achieve these improved health outcomes.
The Road Toward Consumer Acceptance of Autonomous Vehicles
The news coverage around autonomous vehicles has only increased with time; what initially began with excitement around a futuristic world with autonomous vehicles slowly adopted a more pragmatic tone as timelines began slipping.
This report snapshot addresses five major global shifts that will have an immediate impact on the autonomous vehicle industry in the next 12 months.
Top 3 On-Demand Webinars in 2023
Balancing Consumer Perspectives and Environmental Sustainability in the Adoption of CO2-Based Plastics
As we strive to establish a sustainable future, CO2-based plastics present a fascinating intersection of innovation and environmental responsibility. This talk explores the various consumer considerations influencing the acceptance of CO2-based plastics.
Watch On Demand →
ChatGPT: The Emerging CXO
GPT-4 has unleashed an element of creativity in traditional AI: AI can now be leveraged to tackle systems-level innovations that are prerequisite to tackle hard problems like climate change. Given the promise of far-reaching implications, corporate boards want to know:
- Can GPT-4 accelerate R&D success for a large, leading manufacturer of polyethylene terephthalate?
- How could GPT-4 shorten time-to-market for a new energy drink?
- In which large, industrialized city will residential customers disrupt the traditional utility model by leveraging GPT-4 to unshackle themselves from the monopoly of their electric utility?
Why Do Cultural Insights Matter to Innovation?
While there’s a recognition of the importance of understanding culture and its impact on a business, there is still a long way to go in an organization’s ability to understand culture and bring it into the inner workings of its operations.
This session inspires action and takes us one step further on this journey. Specifically, in this webinar, Cultural Anthropologist Ujwal Arkalgud answers the following questions –
- What is culture? Why are cultural insights crucial for innovation?
- How does culture create “invisible requirements” for successful innovation?
- How can we make culture a regular part of the innovation conversation?
- What are some examples of innovations that understood culture and innovations that did not?
Top 3 Blogs in 2023
Consumer-Centric Brand Positioning: Aligning with Cultural Shifts for a Strong Market Presence
In the crowded marketplace, establishing a strong market presence is more than essential; it’s a strategic imperative. One of the most effective strategies to achieve this is through consumer-centric brand positioning. At Lux Research, we don’t just study brands; we study contextual language in the environment of cultures, marketplaces, and categories where brands play. Our platform, driven by groundbreaking AI and our deep anthropological model, empowers your brand to resonate with consumers, cultivate loyalty, and build a lasting market presence aligned with cultural shifts.
Understanding Consumer Trends: A Cultural Anthropological Approach to Market Success
We recognize the significance of understanding consumer trends as a vital part of corporate success. Our platform, Lux MotivBase, leverages data-driven insights and our deep anthropological model to decode consumer behavior, enabling your brand to navigate the market with confidence and seize opportunities for growth.
Identifying White Space Opportunities: A Fusion of AI and Anthropology for Your Product Portfolio
In the competitive business landscape, differentiation is more than a strategy; it’s a lifeline. One of the key avenues to achieve this is by identifying and leveraging white space opportunities for your product portfolio. Our platform, driven by groundbreaking AI and our deep anthropological model, empowers your brand to identify untapped market segments and position your products strategically.