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Lux Suggested Expert Broadcasts

As a valued Lux strategic partner with an Advisory- or Executive Partner-level membership, you have access to an exclusive benefit: Lux Expert Broadcasts. These live broadcasts with Lux experts are designed to engage your team or, more broadly, other teams across your organization—similar to the analyst inquiries you love, but built for group learning and collaboration.

Because of your status as a strategic partner, you receive this additional privilege, which is not extended to all Lux clients. Lux Expert Broadcasts are invaluable live events that foster ideation, feedback, and collaboration with your peers and Lux experts.

These broadcasts are designed to educate and inspire curiosity and creativity on topics relevant to your business. Please work with your Client Experience Manager to build your team’s broadcast series based on our suggested menu, which covers a wide range of industries and trends.

Learn from the best
Lux experts are world-class researchers and analysts who have deep knowledge and insights on emerging technologies and market trends.
Engage your team
Lux webinars are interactive and dynamic, allowing you to ask questions, share feedback, and collaborate with your peers and Lux experts.
Inspire your vision
Lux webinars will help you discover new opportunities, challenges,and solutions for your innovation goals and strategies.
The future doesn’t arrive with fanfare. It whispers. The innovators that win are those who catch these early signals of cultural change before they become trends.
 
In this webinar, you’ll learn how to spot those signals hidden in conversations, subtle shifts in values, and emerging questions. We show how anthropology adds context, revealing the deeper motivations that fuel lasting change, and why timing is everything when transforming sparks into breakthrough innovations.
 
For R&D and insights leaders, this approach uncovers unmet needs, guides smarter product development, and reduces risk by aligning innovation with real cultural momentum. We also highlight the role of foresight in building resilient pipelines, so you’re not reacting to the future, but shaping it.
 
Join us to see how Lux’s Consumer Insights empowers you to anticipate shifts, seize opportunities ahead of competitors, and unlock growth — not by moving faster, but by seeing further.
As countries advance toward decarbonization, low-carbon hydrogen has emerged as a pillar of the global energy transition. But there’s a hidden challenge looming beneath the surface — access to critical minerals. As governments deglobalize and onshore manufacturing and raw materials supply chains, innovation in the hydrogen economy could hit serious roadblocks.
 
In this webinar, we explore how Lux’s Raw Materials Criticality Framework empowers stakeholders across the hydrogen value chain to anticipate material bottlenecks, prioritize resilient technologies, and evaluate new strategies.
 
What you’ll discover:
  • How critical minerals and materials supply impacts green hydrogen deployment
  • Innovation strategies to build supply chain resilience for electrolyzer manufacturing
  • Potential winners and losers in the future of green hydrogen

Today, the textiles industry is under increased scrutiny for its significant environmental impact, with mounting concerns surrounding its extensive land and water use, waste generation, and microplastic pollution. In response to these concerns — and fueled by emerging policies and brand sustainability commitments — there has been a surge in interest for developing alternative textile fibers to replace the conventional synthetic and manmade cellulosic fibers on the market today. For these alternatives to see widespread adoption, they must not only have demonstrably better environmental outcomes, but also deliver comparable performance and cost relative to conventional fibers — a trifecta that has, so far, proven unattainable. However, progress continues on both the technology and policy fronts, leaving a glimmer of hope for future adoption.

In this webinar, Lux will explore the key trends, needs, and innovations in alternative textile fibers.

Key learnings will include:

  • An overview of the different categories of alternative textile fibers and their main value propositions
  • Insights into the innovator landscape and key technology advances
  • Real-world case studies showcasing successful, or unsuccessful, implementation
Few technologies since the advent of mobile devices have promised the vast cross-industry impact that we see today from AI. Whether professionally or personally we’re constantly engaging with AI. But is it helpful, and will it last? Can AI companies actually make money? What should the energy industry actually do about the growth of AI?
 
In this webinar, we share our answers to these questions and identify where we think energy companies can support its growth.
Among the innovation priorities Lux has identified across energy and chemicals companies, two clear trends stand out: decarbonization and defossilization. While enthusiasm for taking big bets on new low-carbon products has waned, a push to find real business opportunities and make money from the energy transition remains a clear focus for innovation teams.
 
This webinar explores how companies can leverage CO2 as a raw material to produce fuels, chemicals, and materials — unlocking a pathway to carbon circularity while reducing dependency on fossil-based carbon. We discuss which CO2-derived products are gaining traction, what technologies are commercially viable, and how to identify the most strategic entry points based on product-market fit rather than pathway novelty. You can expect to learn:
 
  • How to choose the right CO2-derived product to enter the market, based on strategic alignment and maturity, not just the conversion pathway.
  • Which technologies are commercializing fastest (from concrete to e-methanol to formic acid) and what makes their scale-up stories successful — or stalled.
  • Where innovation is heading next, including the return of synthetic biology, platform electrolysis technologies, and intermediates like acetates and C3+ chemicals.
The aviation sector relies entirely on fossil jet fuel, but new regulatory measures like the ReFuelEU aviation initiative in Europe are forcing airlines to adopt sustainable aviation fuel (SAF) in their operations. According to the latest figures, however, production of SAF in 2024 stood only at 0.3% of the global aviation fuel market. This poses a challenge for airlines that need to adopt 6% SAF in their operations by the end of 2030.
 
In this webinar, we:
 
  • Provide an overview of all technology pathways for SAF production and highlight key innovations in each and the startups and corporations at the forefront of SAF technology developments.
  • Identify the gaps in the SAF value chain and highlight the opportunity for innovation to overcome the barriers in the value chain.
  • Provide a realistic outlook of the SAF market, focusing on the economic viability of SAF production as well as the financial impact of SAF adoption for airlines.
Decades into the era of “open innovation,” companies have tested a wide range of structures and strategies to maximize returns and outcomes in selecting, forming, and growing effective partnerships — with mixed results. In today’s era of lean innovation, when budgets are cut but expectations aren’t, innovation clusters can be a powerful tool to advance innovation initiatives.
 
This webinar draws on the experience of incubators, accelerators, and other innovation clusters to highlight best practices for selecting startup partners that will drive growth, avoid pitfalls, and navigate a shifting and complex opportunity and innovation landscape.
Packaging innovation is underway. Global regulations, demand for safer formulations, and shifting market dynamics create opportunities for stakeholders across the packaging value chain to develop solutions to current problematic items used by the industry. Despite significant innovation activity and investment, commercialization has been slower than expected. Technical innovation is not enough to achieve market implementation; fit-for-purpose alternatives are needed, and successful adoption requires holistic evaluation across the entire value chain, from materials and processing to market needs and end-of-life infrastructures.
 
In this webinar, Lux unfolds the criteria for differentiating high-potential opportunities from those that are misaligned or low impact. It presents a framework for prioritizing emerging solutions and highlight strategic approaches companies can adopt to develop packaging solutions that are profitable, resilient, and future oriented.
Conventional wisdom says that heavy-industry has the greatest need for carbon capture solutions, but does the potential emergence of AI change this conversation? Do you need to adjust your carbon management business strategy based on the emergence of data centers?
 
In this webinar, Lux shares methods for finding the right technology and staying ahead of emerging innovation.
Clients across industries that touch agriculture, including energy, chemicals, manufacturing, agrifood, and CPG, have turned to regenerative agriculture to reduce emissions, improve on-farm livelihood, and build resilience in supply chains. However, regenerative agriculture by and large remains a concept, not an industry-validated system like USDA Organic. After a wave of lofty corporate commitments to reduce scope 3 emissions with regenerative practices and businesses developed to create new sources of revenue generation for agriculture, we need to take stock of successes and failures arising from innovation. This is particularly important as agriculture will continue to face unpredictable environmental impacts and companies across the agrifood value chain balance rising costs and limited consumer willingness to pay for poorly evaluated and diverse regenerative certifications. It is important that we reevaluate regenerative agriculture or its associated practices and the role of innovation in expanding their use.
 
In this webinar, Lux presents the state of regenerative agriculture initiatives across industries, highlights where practical implementation challenges lie, and identifies innovation models that are helping to scale the practices that create value — and where you should expect difficulties in creating value. This presentation is for all those looking for actionable models to scale regenerative outcomes while generating value.
The ingredient innovation ecosystem in the U.S. is entering a period of deep uncertainty resulting from policy and leadership changes under the Trump administration. Following a wave of growth driven by synthetic biology technologies — such as precision fermentation and cell-based ingredients — and fast-track regulatory strategies like the self-affirmed generally recognized as safe pathway, the industry is now confronting a political and regulatory pivot. The appointment of Robert F. Kennedy Jr. as secretary of health and human services has brought a turnabout in the operational landscape of the ingredients industry, with early signals pointing to increased scrutiny of engineered ingredients, a preference for traditional fats and whole foods, and an overhaul of current safety evaluation frameworks.
 
The newly formed Make America Healthy Again Commission pushes for stricter ingredient oversight while regulatory shifts disrupt commercialization and heighten value chain risks in the ingredients industry. Companies now face a turning point in strategy: adapt to the administration’s clean-label and health-first messaging or prepare for regulatory bottlenecks and constrained innovation pipelines.
 
This webinar:
 
  • Highlights key regulatory shifts under RFK Jr.’s leadership and their impact on U.S. ingredient innovation
  • Identifies emerging opportunities, such as functional wellness ingredients and bio-based alternatives that support public health
  • Recommends forward-looking strategies to safeguard product pipelines, from reframing ingredient value propositions to expansion into international markets
Over the next two decades, industries will undergo significant transformation as the world electrifies, decarbonizes, and reorients supply chains toward local and waste inputs. In this new era, renewable carbon feedstocks like biomass, captured CO₂, and recycled plastics stand to become critical carbon sources. Yet the shift away from fossil-based carbon has been slow to date. Many companies hesitate, wary that scaling renewable routes too soon could leave them uncompetitive, especially without clear policy support or markets developed for more novel products. On the other hand, waiting too long risks missing near-term opportunities and ceding ground to competitors that move decisively. The central question is no longer if companies should invest in defossilized carbon pathways, but when and how.
 
This webinar provides a strategic framework for navigating these choices, helping companies balance risk and opportunity while positioning themselves for leadership in a defossilized future.
Industrial robotics is developing along two paths: the maturation of established robotics technologies and the emergence of disruptive software innovations that enhance autonomy, ease of use, and scalability. As hardware becomes more commoditized, the focus of innovation shifts to software, where AI and foundational models aim to unlock new levels of autonomy and versatility. The massive investments in humanoid robotics — and the hype — are too big to ignore, but the reality of this technology remains far more limited than developers’ promises, at least for now.
 
In this webinar, Lux Research shares its most recent work on innovations in industrial robotics. We discuss:
 
  • Leading innovators in different categories of robotics
  • How to engage with the emerging field of humanoid robotics
  • Advice for companies to get the best ROI from robotics deployments
The world is rapidly consuming more electricity as a path to decarbonization. Yet, at the same time, the grid is decarbonizing on the back of wind and solar, which are the cheapest ways to make electricity (on a levelized-cost-of-electricity basis) in most regions of the world. Today, we’re now seeing the impacts of adding large amounts of intermittent and variable renewables that lack the inertia and dispatchability of conventional power plants, shifting the focus of innovation teams to seek out firm, dispatchable power sources. In Lux’s Innovation Radar, novel nuclear power, carbon capture, fuel cells, and geothermal all score higher than innovations in novel photovoltaics or wind power.
 
In this webinar, Lux Research shares its latest insights on understanding the cost comparison between technologies providing firm low-carbon power. Specifically, we address questions including:
 
  • To what extent can storage firm up power from intermittent and variable sources like wind and solar to provide around-the-clock power?
  • Does the added cost of firming up intermittent power exceed the costs of alternative sources like nuclear or geothermal?
  • Is there an opportunity for carbon capture?
Consumer tastes are shifting faster than ever, and brands are caught in the tension between broad appeal and local nuance. A one-size-fits-all strategy doesn’t cut it, while overrelying on demographics can be just as misguided. Hershey’s misstep in China proves the point: The company assumed American-style chocolate would resonate, ignoring local tastes and gifting traditions. Meanwhile, Cadbury’s Unity Bar in India, meant to symbolize harmony, fell flat by oversimplifying deep cultural and caste divisions. The lesson? Success lies in understanding what truly resonates — not just on the surface but also deep within each market’s cultural fabric.
 
In this webinar, Research Director Alina Strugut and Senior Research Director Joshua Haslun show how belief-based segmentation uncovers surprising common ground across two seemingly opposing generations in three different geographies. By analyzing chocolate perceptions in the U.S., Germany, and China, we reveal how boomers and Gen Z — despite their differences — are drawn to products that align with shared emotional triggers yet differ by locality (e.g., self-care in the U.S., knowledge in Germany, social connection in China). We also explore how these distinctive beliefs can be positioned to align product positioning and innovation opportunities like functional ingredients or sustainable packaging.
 
The takeaway? Brands that blend global strategy with local relevance unlock new opportunities by aligning innovation with what truly matters to consumers. Understanding how beliefs shift across markets ensures R&D doesn’t just react to trends. It also fuels lasting impact worldwide.
EV adoption is no longer a question of if but of how fast. Yet, despite rapid progress, consumer pain points remain remarkably consistent: limited range, slow charging times, and high costs. Fast-charging technologies are racing ahead to address the first two challenges, with speeds approaching 350 kW per vehicle, but this progress introduces new challenges for grid operators already facing significant load growth.
 
In this webinar, Lux looks deeply into whether fast charging is the right technology to scale or if battery swapping can address all three consumer pain points. We examine the tipping points that could preview mass adoption of battery swapping. Our discussion covers strategies for managing the power demands of fast chargers, highlights key automaker projects and pilots to watch, and shares insights from our economic analysis on when — and where — battery swapping could reach a tipping point.
Innovation executives are under enormous pressure to deliver on AI initiatives for their companies and integrate AI into their day-to-day practices. AI evangelists claim that it’s a magic bullet that will save time, improve outcomes, and enable deeper understanding of innovation processes, but is AI too good to be true? With the technology moving so quickly, it’s hard for leaders to sort through the hype and understand what’s real.
 
This webinar digs into the risks, opportunities, and pitfalls of using AI in innovation processes, uses the Lux AI Application Selection Framework to identify the most impactful use of AI in innovation, and builds a roadmap for innovation leaders to begin their implementation journey.
The energy system is changing rapidly, and utilities are at the heart of this change. More intermittent variable renewables are being added to the grid, and regions with high renewables adoption are already experiencing reliability and stability challenges. At the same time, electricity demand is beginning to outpace economic growth, as existing energy consumers like transportation and buildings electrify and new loads like data centers emerge. Utilities clearly need to innovate, but what among the many opportunities should be pursued?
 
In this webinar, we share our recent analysis of innovation priorities within the utilities sector, focusing on how regional context, regulatory pressure, and grid modernization challenges are reshaping agendas and offer our perspective on what innovation themes will define 2026 and beyond.
Consumer trends don’t emerge at random — they gain momentum when they challenge norms, expose societal tensions, or reflect shifting values. The most important trends often take hold precisely because they are polarizing, sensitive, or tied to deeply held but often unspoken beliefs. Yet, these are also the trends for which consumers have the hardest time articulating their underlying motivations. Whether due to self-censorship, social stigma, or unconscious biases, people may struggle to express what’s really driving their behavior — even to themselves — making these trends especially difficult to decode.
 
That’s why Lux’s syndicated Consumer Insights offerings focus on important trends where implicit beliefs aren’t immediately obvious but are essential to understanding consumer behavior. By carefully selecting and analyzing these complex topics, we reveal the deeper drivers shaping consumer choices, helping businesses anticipate change and act with confidence.
 
Attendees gain insights into:
 
  • How implicit beliefs shape the consumer trends that matter most
  • Why the most important trends are often driven by motivations consumers struggle to articulate
  • How Lux’s syndicated consumer insights research uncovers and analyzes deeper influences, featuring case studies on affordability and taboo pleasures from recent projects
  • Real-world examples of businesses leveraging deep consumer insights for strategic advantage
Synthetic biology (synbio) offers disruptive potential to replace fossil-derived and resource-intensive manufacturing processes, yet commercialization remains limited by high costs, performance barriers, and scale-up risks. Growing innovation activity and public-private support are renewing a focus on identifying the most viable synbio platforms, but distinguishing true opportunities from industry hype remains challenging.
 
In this webinar, Lux analyzes key technology trends and commercialization pathways to guide strategic decision-making. This webinar covers:
 
  • A comparative evaluation of four major synbio platforms, highlighting value propositions and challenges.
  • Strategic recommendations for implementation based on productivity, timelines, and developer landscapes.
  • Technical advances needed to overcome scale-up challenges and cost barriers.
For decades, brands have relied on demographic segmentation — age, gender, income, geography — to understand consumers. But in a world where identities are fluid and ideas flow freely across groups, people rarely fit into simple demographic categories. Ultimately, consumers are driven by motivations and beliefs rather than fixed demographic traits, requiring a more nuanced, human-centered approach to audience understanding.
 
The risks of outdated segmentation are clear: Pepsi’s Kendall Jenner ad flopped by assuming all millennials embraced surface-level activism. GAP’s “Dress Normal” campaign misfired by relying on generational stereotypes. Bic’s “For Her” pens failed by reducing women to a demographic label instead of understanding real needs. These missteps highlight the danger of mistaking demographics for shared values.
 
This webinar explores how Lux’s AI-powered ethnography and belief-based segmentation make it easier than ever before for brands to uncover the deeper drivers of behavior. Unlike demographics, beliefs change more gradually over time, offering stability in volatile markets and helping future-proof brands.
 
Senior Director of Research for Consumer Insights Cheryl Auger shares case studies on how Lux’s team of cultural anthropologists leverages AI-driven anthropology to develop messaging, products, and experiences that foster deeper emotional connections, enhance brand relevance, and drive sustainable growth.

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