Matthew Watton, Ph.D., is a senior research associate at Lux, contributing to the Consumer Insights team across a range of topics like CPG, sustainability, and health & wellness. In this role, Matt aspires to be a trusted adviser by translating cultural and anthropological insights into clear and actionable strategies: By helping clients understand culture, this research helps them connect with consumers in meaningful and impactful ways. Prior to joining Lux, Matt worked as a postdoctoral fellow and assistant professor at the University of Toronto, from which he also received his Ph.D. in philosophy and classics.