Lux for Insights Leaders
Lux combines the century old science of anthropology with advanced technology to deliver rich insights and foresight quickly and accurately.
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Modern Insights professionals use Lux to get results
$100M
Lux helped a major consumer food brand launch one of the biggest new yogurt products in year, resulting in over $100M in sales.
$11M
Lux helped revitalize a struggling clothing line at a major retailer, reversing slowing sales and boosting sales by $11M by targeting minimalist consumers.
32%
Lux guided a B2B business to realign their sustainability messaging to meet their customer’s values, increasing customer satisfaction by 32%.
Meet some of our 300+ Global Clients
Anthropology Insights Modernized
Anthropology brings depth and cultural accuracy. Technology brings speed and scale.
Traditional research methods like consumer surveys, social listening, and field ethnographies can be expensive, slow, and shallow.
Among other challenges, these methods lack contextual meaning. Without contextual meaning, we’re seeing only a small and inaccurate part of the narrative. People articulate 30% of their understanding of a topic—the tip of the iceberg. Our job is to decode the remaining 70%: the core beliefs that shape understanding and the behaviors and opinions that stem from those beliefs.
By grounding strategy in core beliefs, we align with consumers’ deeper needs and worldview. Instead of following behavior, we predict its future.
Rather than chase hype, we can help shape the future of culture.
Speed of Insights
Accelerate insights with AI-enabled but Ph.D. anthropologist-powered cultural analysis in as little as 5 days. Deliver faster results at 1/3 the cost without compromising depth.
Cultural Meaning
Analyze over 270M anonymous conversations at once. Focus on cultural meaning over fleeting trends for precise, actionable insights.
Maturity and Future Predictions
Identify future trends by time-sequenced analysis of millions of conversations. Build human-centric strategies rooted in long-term cultural shifts.
Average analyst inquiry rating by Lux clients is 4.7 out of 5
Access to Lux Anthropologists
Unlimited 50-minute Analyst Inquiry Conversation
Analyst Inquiry is an on-demand, 50-minute virtual conversation between a Lux client member and our Ph.D.-level anthropologists. These sessions are designed to help you fully grasp the implications of our insights and ensure your strategies are culturally and contextually sound.
